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學習啦>創(chuàng)業(yè)指南>市場營銷>廣告> 關于陳醋廣告文案

關于陳醋廣告文案

時間: 黃宇晴1068 分享

關于陳醋廣告文案

  廣告是為了某種特定的需要,通過一定形式的媒體,公開而廣泛地向公眾傳遞信息的宣傳手段。下面由學習啦小編給大家分享關于陳醋廣告文案,歡迎參閱。

  東湖陳醋廣告文案介紹

  一、廣告語

  百年工藝,醇香甜綿,送禮佳品,東方醍醐

  百年工藝,醋中醇釀,延年益壽,東方醍醐

  我用心,你如意——東湖陳醋

  簡化提煉核心:

  醋中醇釀,東方醍醐

  二、涵義:

  醇香甜綿,是指東湖的老陳醋口味濃厚,醋味不沖,令人“回味無窮”。醋具有保健作用,可以預防感冒,調節(jié)血脂等等,是家庭,餐飲業(yè)必需的調味佳品,也是生活中的保健品。 醍醐灌頂,出于《敦煌變文集·維摩詰經講經文》:“令問維摩,聞名之如露入心,共語似醍醐灌頂。”,佛教指灌輸智慧,使人徹底覺悟。比喻聽了高明的意見使人受到很大啟發(fā)。

  “醍醐”在漢譯佛經中的基本詞義為“本質”、“精髓”,東方醍醐,取“東湖”二字各一諧音,體現(xiàn)了東湖陳醋乃是中華傳統(tǒng)文化的精髓和寶貴傳承,寄托著山西人民的濃濃家鄉(xiāng)情懷和歷史

  醋中醇釀:東湖陳醋擁有七百多年的歷史,純手工制造,不添加任何化學催化劑,無防腐劑,無色素,無香精,乃純天然釀造陳醋。

  送禮佳品、延年益壽:純天然釀造的陳醋所含的精氨酸可以降低血脂,而它所含有的精氨酸的含量比其他醋高很多。而醋能防癌,主要是乳酸的作用,對軟化血管有很大的幫助。并且有助于消化系統(tǒng)的免疫力提升,優(yōu)化腸道有益酸性細菌的繁殖。

  而各種禮品包裝的東湖陳醋亦為消費者提供了多種體面的、不同場合和節(jié)日氣氛的送禮選擇,這些產品特征理應在廣告語中體現(xiàn)出來。

  三、廣告語核心概念:

  突出東湖陳醋的清香可口,又酸又甜,還要突出它的品質好,眾多的山西老陳醋方法,用料大致一樣,消費者很難區(qū)分哪個最好,所以東方醍醐一方面突出了東湖的品質優(yōu)良;另一方面,取東湖的諧音,加深消費者對于該品牌的印象,而“東方醍醐”這一概念則極大幅度地提升了東湖陳醋的產品核心價值和產品內涵,賦予中華傳統(tǒng)文化精髓的涵義,使東湖陳醋升華至中華民族珍貴傳統(tǒng)的一種。

  水塔老陳醋英文廣告語

  Net of business affairs of electron of interview of recreational originality character earns trends of home page news experience of dispatch promotion by-talk shares current position: Information home page > recreational originality > saying of ad of old mature vinegar of water tower of saying of ad of water tower old mature vinegar on October 15, 2012 15:35:00 origin: 0 people click time money net pay close attention to us: Time money net can offer all sorts of brand designs, VI design, product to pack originality of table of development of construction of design, application design, website, software, article, building to decorate for vast enterprise, businessman, the service such as sale of net inn promotion, network, want to carry the mission that the network can solve only, can be solved through time money net, a task clinchs a deal amount fixes a price freely by you. Needless ask full-time staff technically and need to pay many salary, and this this task is by the network power customer is finished, often a task can collect a lot of work, and the just chooses your satisfaction from inside numerous work work that you should do and pay work author to write cost. Release offer a reward instantly 3

  1, vinegar of hundred years water tower Jun Shou of hundred years companion

  2, acetic meaning a bit thicker intoxicate

  3, bright of violet morning vinegar drinks Yue Shuang more

  4, water tower mature vinegar is beautiful praise 10 thousand

  5, a thousand li of hundred years mature vinegar waves sweet 6, country beauty of acetic water tower

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