怎么做英文版本的簡(jiǎn)報(bào)
職場(chǎng)上的競(jìng)爭(zhēng)有如無(wú)形的戰(zhàn)爭(zhēng),雖沒(méi)有刀光劍影,卻也是險(xiǎn)象環(huán)生。面對(duì)眾多競(jìng)爭(zhēng)對(duì)手,你是否擁有自己的法寶?接下來(lái),小編給大家準(zhǔn)備了怎么做英文版本的簡(jiǎn)報(bào),歡迎大家參考與借鑒。
怎么做英文版本的簡(jiǎn)報(bào)
Part I Opening A Presentation 開(kāi)場(chǎng)白
Jackson Wu is the Marketing1 Manager for Notson Limited in Beijing, a company that produces fashion sunglasses for men and women. In view of the development prospects3 of the Chinese market at present, he does some market research.
Today, he does a presentation to all members of the Marketing Department, describing the current situation and future development prospect2.
Jackson Wu是北京諾森公司的市場(chǎng)部經(jīng)理,此公司專門(mén)生產(chǎn)時(shí)尚太陽(yáng)鏡。鑒于目前中國(guó)市場(chǎng)的發(fā)展前景,他做了一個(gè)行銷企劃。今天,他要向部門(mén)全體成員做一個(gè)簡(jiǎn)報(bào),描述市場(chǎng)現(xiàn)狀以及未來(lái)發(fā)展前景。
Jackson: Good morning everyone and thanks for coming. For those of you who don’t know me, my name is Jackson Wu, and I'm the Marketing Manager in Beijing for Notson Limited. I'm here today to present our new ①marketing plan, which is designed to introduce our products to the wealthy Chinese market. Our research shows that there are big profits waiting to be tapped here in China, so we're excited at the opportunities we see for Notson. I hope that some of our excitement and enthusiasm will rub off on all of you.
Jackson:早上好,感謝各位今天的蒞臨,我是Jackson,諾森公司北京地區(qū)的市場(chǎng)部經(jīng)理。今天在這里向各位說(shuō)明本公司的行銷企劃,是針對(duì)本公司如何將產(chǎn)品打入富裕的中國(guó)市場(chǎng)所擬定的。據(jù)調(diào)查,中國(guó)市場(chǎng)存在豐厚的利潤(rùn)潛力,對(duì)此絕佳的機(jī)會(huì),我們感到十分興奮,同時(shí)也希望能把這種激動(dòng)的心情傳達(dá)給在座各位。
Jackson: I'd like to start off by outlining a few ②facts and figures about the consumer market in China. Then, I'll go over the ③standard types of advertising4 that have been successful for similar products in China in the past, including some recent campaigns that you may have seen. After that, I'll introduce our analysis of the current opportunities that exist in the Chinese market as we see them. Finally, I’ll finish by explaining how we will go about entering the Chinese market, based on conclusions from our research. A booklet on the marketing plan will be handed out after the presentation, and it will give you all the details that we’ll be discussing here today. There will be time at the end of the presentation for questions and a general discussion, so please leave asking your questions until then. Ok, as we’re all running to a ④tight schedule, I'd like to get to the first point, the ⑤current state of China’s consumer market.
Jackson:我首先會(huì)匯報(bào)一些中國(guó)消費(fèi)市場(chǎng)的實(shí)際情況與數(shù)據(jù);然后,再說(shuō)明過(guò)去比較成功的典型廣告案例,包括近來(lái)大家都知道的一些例子。接著,我會(huì)給大家分析目前中國(guó)市場(chǎng)潛在的機(jī)會(huì)。最后,通過(guò)市場(chǎng)調(diào)查得出的結(jié)論,我將向大家說(shuō)明如何打入中國(guó)市場(chǎng)的問(wèn)題。簡(jiǎn)報(bào)之后,我將發(fā)給各位一本關(guān)于這份行銷計(jì)劃的報(bào)告書(shū),里面寫(xiě)得非常詳細(xì)。簡(jiǎn)報(bào)結(jié)束后,是大家自由發(fā)問(wèn)和討論的時(shí)間。因此,若你們有任何問(wèn)題,請(qǐng)介時(shí)提出。我知道大家都很忙,我想馬上開(kāi)始介紹今天簡(jiǎn)報(bào)的第一項(xiàng)主題:中國(guó)消費(fèi)市場(chǎng)的現(xiàn)況。
關(guān)鍵詞
present / / v. 介紹
research / / v. n. 研究
profits / / n. 利潤(rùn)advertising / / n. 廣告
booklet / / n. 小冊(cè)子
好用句
?、?marketing plan 行銷計(jì)劃
A: John, tomorrow can you give me this month’s marketing plan?
A:約翰,明天可以把本月行銷計(jì)劃給我嗎?
B: Sure.
B:可以。
?、?facts and figures 實(shí)際情況與數(shù)據(jù)
A: Mary, I need the facts and figures for sales in North China. But what’s this?
A:瑪麗,我需要的是華北地區(qū)的實(shí)際銷售情況和數(shù)據(jù)。但你給我的是什么?
B: I am awfully5 sorry this. I’ll change it at once.
B:非常抱歉,我馬上去修改。
?、?standard type 典型;標(biāo)準(zhǔn)類型
A: Sir, this is the standard type of air-conditioner. Which one do you prefer?
A:先生,這款正是標(biāo)準(zhǔn)類型的空調(diào)。你喜歡哪一種?
B: I still need to think it over.
B:我還需要考慮一下。
?、?tight schedule 很忙;沒(méi)有空余時(shí)間
A: I know everybody has a tight schedule, anyway, we have to spend time discussing this serious problem.
A:我知道大家都很忙,但是,我們必須抽出時(shí)間來(lái)討論這個(gè)嚴(yán)重的問(wèn)題。
A: All right. Let’s begin.
B:既然如此,咱們就開(kāi)始吧。
?、?current state of目前的情況
A: The current state of the economy is good.
A:目前的經(jīng)濟(jì)形勢(shì)是挺好的。
B: Yes, I think so.
B:是的,我也這么認(rèn)為。
測(cè) 驗(yàn)1.一上課,教科書(shū)就分發(fā)下去了。
The textbooks were ________ at the beginning of the lesson.
2.銷售劇增,每個(gè)人都感受到經(jīng)理的興奮之情。
When sales shot up, the manager's cheerfulness _________ all of us.
3.主任看過(guò)我的提議后,問(wèn)了很多問(wèn)題。
The director _________ my proposal and asked me a lot of questions.
Answers: (1) handed out 分給
(2) rubbed off on 沾到;感染
(3) went over 瀏覽;仔細(xì)檢查
Language Focus III
面對(duì)眾人的目光,你有沒(méi)有找到一個(gè)合適的位置,以助你發(fā)揮自己極佳的口才,并最終達(dá)到目的呢?好,趕緊跟我學(xué)習(xí)幾招秘密武器吧。
一、站的技巧
講臺(tái)之于演說(shuō)者有如舞臺(tái)之于演員。舞臺(tái)上有些位置會(huì)使您成為觀眾矚目的焦點(diǎn);而有些位置卻會(huì)讓觀眾視而不見(jiàn)。聰明的演說(shuō)者應(yīng)學(xué)會(huì)站在正確的角度上,以適當(dāng)?shù)奈恢妹鎸?duì)您的觀眾。
以下四個(gè)好點(diǎn)子提供您“站的技巧”:
1、講臺(tái)放置的位置以中央優(yōu)于左右兩旁,前方(靠近觀眾)勝于后方,左方又勝過(guò)右方。
2、在演示文稿時(shí),屏幕放置在演講者的右后側(cè)就構(gòu)成了“人為主,屏幕為輔”的效果。
3、在演示文稿時(shí),若是屏幕位置放置在中央,則變?yōu)椤捌聊恢赜谌恕薄?/p>
4、無(wú)論是您的右半邊臉較好看,或是左半邊臉較迷人,正面整個(gè)面對(duì)觀眾是最強(qiáng)勢(shì)的位置,其次是正面75度角,再而半側(cè)面,背對(duì)則最弱。
二、演示步驟:
1、說(shuō)明演示文稿目的
演示文稿者一站上講臺(tái),不論下面的聽(tīng)眾是否知道今天的主題,都要先介紹演示文稿的目的,這樣不僅可以幫助聽(tīng)眾了解下面要講的內(nèi)容,也是一個(gè)最普遍、正式的開(kāi)場(chǎng)白。"I am here today to..." 就是個(gè)非常簡(jiǎn)潔實(shí)用的句型。
1. I'm here today to present our firm's marketing plan.
2. My purpose today is to present our firm's marketing plan.
3. My goal for this meeting is to present our firm's marketing plan.
4.The aim of this presentation is to present our firm's marketing plan.
5.The reason why I'm here today is to present our firm's marketing plan.
例句:I'm here today to teach you how to give presentations in English.
我今天要教各位如何以英語(yǔ)做演示文稿。
2、逐項(xiàng)說(shuō)明大綱
說(shuō)明演示文稿目的之后,接下來(lái)應(yīng)該把演示文稿的大綱按順序告訴聽(tīng)眾,幫助聽(tīng)眾掌握內(nèi)容的架構(gòu)。而介紹大綱的關(guān)鍵是要條理分明、次序清楚。比如在以上開(kāi)場(chǎng)白中用的“I'll start with...(一開(kāi)始是…)”,“Next,...(接下來(lái)是…)”,“Finally,...(最后是…)”,就是一個(gè)很好的例子。
1. I'll start with... Next,... Finally,...
2. First,... Second,... Third (and last)...
3.To begin with... Moving right along,... To close...
4.I'll open with... Then I'll... And I'll wrap up with...
5.Step one is to... After that we'll... And our final step is to...
例句:I'll start with a short history of our company. Next, I'll explain how we designed our product. Finally, I'll bring our demonstration6 model so you can all have a look.
我首先要簡(jiǎn)介本公司的歷史;接下來(lái),解釋產(chǎn)品的設(shè)計(jì)方式,最后,我會(huì)讓大家看看展示的機(jī)型。
3、進(jìn)入正題
在開(kāi)始討論不同的主題之前,還是要把該段內(nèi)容的重點(diǎn)提一下,這樣可以幫助自己和聽(tīng)眾有條理地說(shuō)和聽(tīng)。
“I'd like to introduce...”是個(gè)很普遍的句型,可以清楚的告知觀眾,就要進(jìn)入某個(gè)主題了?!癷ntroduce”是動(dòng)詞,“介紹”的意思,后面所接的名詞詞組即為要被討論的主題?!癐'd like to”是“I want to” 的客氣說(shuō)法。
1.I'd like to introduce the first point - the current state of Taiwan's health and beauty market.
2.Now I'll go over the first point - the current state of Taiwan's health and beauty market.
3.Now I'll review the first point - the current state of Taiwan's health and beauty market.
4.I'm going to consider the first point - the current state of Taiwan's health and beauty market.
5.It's time to discuss the first point - the current state of Taiwan's health and beauty market.
例句:Now that you know why I'm here and what I hope to do, I'd like to introduce the first topic- the danger of gambling7 in the stock market.
各位都已經(jīng)知道我在此的目的以及我要做的事,那我現(xiàn)在就介紹第一個(gè)主題-炒股票的危險(xiǎn)。
Language Focus II
rub off on 沾到;感染
"rub" 原是“磨擦”的意思,而 "rub off" 則指“擦掉”;"rub off on"是美式用法,它的解釋是“把(某物)擦掉,再把它抹于另一件物品上”。引申有“將個(gè)人想法、行為影響了他人或把情緒感染給別人”的喻意。值得注意的是,這詞組是以事為主詞,而不是人。
e.g. Since you're new to the team, I hope some of my confidence will rub off on you.
既然你剛到這個(gè)團(tuán)隊(duì),希望我的一些自信能感染你。
go over 瀏覽 仔細(xì)檢查
這個(gè)詞組有兩層意思:一是指把某個(gè)文件看過(guò)一下或事情討論一遍,只要得到一個(gè)基本概念就好;另一個(gè)意思則是精密地審查。
e.g. Let's go over some ways to make our office more efficient.
讓我們很快地討論幾個(gè)使辦公室更有效率的辦法。
hand out 分給
"hand"在此作動(dòng)詞,為“提交、遞送”。"hand out"的意思是“散發(fā);把東西分發(fā)給一群人”,采用被動(dòng)式 "be handed out",主詞為被發(fā)給的物品。名詞為"handout",指“發(fā)下來(lái)的影本、印刷品”等。
e.g. Extra paper will be handed out to students who need it during the examination.
考試時(shí)會(huì)把額外的紙張分給有需要的同學(xué)。
怎么做英文版本的簡(jiǎn)報(bào)
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