用營銷學(xué)的手法推銷自己
隨著新一年的來臨，大大小小的招聘會也閃亮登場了。作為大學(xué)即將畢業(yè)的學(xué)生來說，學(xué)生生活的重要組成部分“學(xué)業(yè)”也逐漸被“就業(yè)”給取代了。接下來，小編給大家準(zhǔn)備了用營銷學(xué)的手法推銷自己,歡迎大家參考與借鑒。
用營銷學(xué)的手法推銷自己
In popular usage, "marketing" is the promotion2 of products, especially advertising3 and branding. However, in professional usage the term has a wider meaning which recognizes that marketing is customer centered. Products are often developed to meet the desire of groups of customers or even, in some cases, for specific customers. The four Ps, which are product, pricing, promotion and placement, are often referred to as the marketing mix.
營銷學(xué)里有4個核心觀念(4P)：Product，Place，Price和Promotion。在一場求職的過程中，product就是求職者自己，找工作的人要把自己給推銷出去，price就是薪金，而place則代表了求職者target的市場，在promotion的階段，求職者要使用不同的方式把自己給推銷出去，即求職者采取何種的方式和方法。
Whether you're at the most senior level, or starting a career at entry-level, it is imperative4 that you know your product (you) in order to be competitive in today's marketplace. Know what your product is, what is does, (and doesn't do) and how it adds value and benefit to an organization. Don't presume that you can figure it out during an interview. For most of us, it simply can't happen! Do some research on yourself. Prepare. Plan. Practice. Perform. Persist. Produce!
在找工作的過程中，最重要的要素之一就是了解你自己，了解自己所處的位置，自身的優(yōu)勢和劣勢。比如說，作為大學(xué)剛剛畢業(yè)的學(xué)生，優(yōu)勢可能來源于諸如academic record和extracurricular activities的部分，像學(xué)術(shù)背景和大學(xué)時期的課外活動等都是一些很好的證明，劣勢可能就在于沒有工作經(jīng)驗(yàn)，是人們所說的新手，不具備相關(guān)的工作背景或者在相關(guān)工作領(lǐng)域的雇主的推薦?？偠灾鳛閼?yīng)聘者，特別是大學(xué)才畢業(yè)的畢業(yè)生，要推銷自己，必須了解自己，了解自身的不足，才知道應(yīng)該怎樣準(zhǔn)備，怎樣做合理的計劃。最后就是多點(diǎn)實(shí)踐精神和堅持不懈的信念，最終達(dá)到自己的目標(biāo)。
Put simply, price is the amount of money or goods for which a thing is bought or sold. Setting the right price is an important part of effective marketing. The price of a product may be seen as a financial expression of the value of that product. For a consumer, price is the monetary5 expression of the value to be enjoyed/benefits of purchasing a product, as compared with other available items.
在這里，price無疑就是找工作的薪金了。對于工資水平，當(dāng)然是雙方面的，既來自于雇主，也包含了雇員的要求。當(dāng)然對于那些剛剛畢業(yè)的"新手"，這個方面沒有太多的優(yōu)勢，因?yàn)樽鳛榇髮W(xué)才畢業(yè)的學(xué)生，往往不具備"開價"的能力(use profit maximization pricing strategy)，而且中國的現(xiàn)狀是，畢業(yè)生的人數(shù)日益增多，而且市場上勞動力的供給數(shù)量也在加大，導(dǎo)致了工資的總體水平被壓低。但這種劣勢也是相對的，大學(xué)畢業(yè)生的起點(diǎn)不高，要求不高，通常雇主們會給予考慮，同時也會通過提供一些培訓(xùn)和實(shí)習(xí)鍛煉的機(jī)會，最終達(dá)到add value的目標(biāo)。 那么這個時候，就要求剛剛畢業(yè)的學(xué)生，擺正好自己的心態(tài)，不要提出過高的要求，而是重在工作經(jīng)驗(yàn)的積累和自己的不斷實(shí)踐和鍛煉上。
Product placement is a promotional tactic6 used by marketers in which a real commercial product is used in fictional7 or non-fictional media, and the presence of the product is a result of an economic exchange. Promotion involves dissemination8 about a product, product line, brand, or company. Promotion is the specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its advertising and marketing objectives. Information gather is extremely important at this stage of the game.
如果把placement和promotion僅僅限定在一次找工作的過程中，那么地點(diǎn)可能就是一次面試，或者一次招聘會，而promotion可能就是招聘者推銷自己的方式，可能是招聘者的一次簡短的介紹(short presentation)，或者一份漂亮的簡歷等。作為學(xué)生，就是多多利用現(xiàn)有的資源，比如收集網(wǎng)上的公司的資料、廣告，參加招聘會和聽取一些成功人士的求職經(jīng)歷，結(jié)合自己的實(shí)際情況，取長補(bǔ)短，把自己successfully sell出去
擴(kuò)展：辦公室減壓小絕招 伸展和放松身體
As more people work longer hours in the office, they have less time to hit the gym for some desperately1 needed exercise. Whole days spent facing a computer and looming2 deadlines can leave you with backaches, neckaches, headaches, and just about any other kind of ache imaginable. Stress accumulates quietly, boiling over at the worst moment when you didn't even realize it was there. Below are some ways to help prevent this from happening by stretching and relaxing your body during the lunch hour. You don't even have to get out of your chair.
隨著越來越多的人工作時間延長，他們?nèi)ソ∩矸窟M(jìn)行必須的鍛煉的時間也越來越少。整日整日的對著電腦和高強(qiáng)度的工作可能會導(dǎo)致背痛，頭痛，和各種各樣可能的不適。壓力悄悄累積到一定程度，可能在你甚至還未曾意識到的糟糕時刻就會爆發(fā)出來。下面是一些通過伸展和放松身體來避免上述情況發(fā)生的辦法。你在午間休息期間甚至不用離開座位就可以進(jìn)行。
Absolution
1. Hang your head, holding the sides of your chair with your hands, and try to lift the chair up.
頭部下垂，雙手握住椅子兩側(cè)，試著把椅子往上舉。
2. At the same time, slightly hunch3 your torso, using the muscles of your lower belly4 to support you.
與此同時，身體稍微前傾，下腹肌肉用力支撐上述動作。
3. Keep the pose5 for three-five seconds, breathing slowly throughout. Repeat for five times.
慢慢呼吸，保持3-5秒，重復(fù)做五組。
Stretch thigh-high
1. Sit in your chair with your back tight against the chair back.
后背緊貼椅背。
2. Put one foot on the chair and clasp6 your knee with two hands. Breathe in.
一只腳在椅子上，雙手抱住膝蓋，吸氣。
3. Breathe out and make your knee touch your chest. Hold this position for five seconds.
呼氣，同時使膝蓋輕觸臉頰，保持五秒。
4. Change to the other foot. Perform the stretch for each leg five times.
雙腿交替，各做五組。
Navel-gazing
1. Sit a bit forward in your chair. Put your hands on your waist and hump your back a little.
稍微向前坐，雙手扶腰，背部略為弓起。
2. Hang your head and watch your belly button for 10-15 seconds.
低頭，視線注視肚臍部位，保持10-15秒。
3. Return to the starting position. Repeat for five times.
回到起始姿勢，重復(fù)做五組。
Raising the (lum)bar
1. Put your hands on your lower belly.
雙手置于小腹上。
2. Hunch your torso, supporting your lower belly, and hold your breath for three to five seconds. Breathe out slowly. Repeat five times.
身體前傾，撐于腹部，屏息3-5秒，然后慢慢呼氣。重復(fù)做五組。
The greeting exercise
1. Fold your arms across your chest, set your legs slightly wider than shoulder-width, knees bent7 at right angles. Breathe in.
雙臂交叉于胸前，雙臂打開略比肩寬，膝蓋彎曲成90度角，然后吸氣。
2. Breathe out slowly and raise your upper body, hold for five seconds, then relax. Repeat five times.
緩緩呼氣，上身直起，堅持五秒后放松身體。重復(fù)做五組。
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