bec高級實用口語材料分享
下面小編給大家分享一下BEC高級口語實用材料，希望大家多看多講，快速提高bec口語成績。
BEC高級口語：6P原則
THERE is an alliterative saying I learnt in the Air Force: Prior Preparation Prevents Pretty Poor Performance.
The 6P Rule is central to many things, especially those requiring structure and excellent organisation. Why? Because if you don't get it right, every one of the participants will know you have dropped the ball.
The first necessity is to know exactly what you want; will you provide lunch, include accommodation, include freebies such as brief cases, package the conference with discount airfares, hire cars and a trip to a local tourism venue? What about spouses and partners, will they be included? Once you know exactly what you want ... and it's a sound idea to contact several venue providers to ask what they will do for what cost, make sure you have a written agreement about:
what you want
when you want it
where it will happen at what cost
who will carry out the various roles/activities
what will happen if something goes wrong (contingency plan)
Once you have agreed what you want and the venue provider has agreed to provide it, you are on your way. Or are you? You aren't, because there is much more to do ... like communicating with the intended participants ... the reason for the conference.
You need to be explicit in what the conference offers, how people nominate and pay, when it will start and so on. In fact what you should do ... mentally, is think through the various ways and options for people to attend. Go through each step and ask yourself, 'What happens here, how will it be handled?'
Imagine yourself writing a cheque to pay your nomination ... where will you send it, what will happen once it is received? By doing this mental thing, you can identify 'fail points', which may prevent embarassment and inefficiencies somewhere down the track. For example, incorrect payee details on a cheque will require you to contact the sender and have another cheque raised ... all valuable time and resources wasted.
Make sure participants are fully aware of what they are expected to do and what you, the organiser will do. Don't allow any room for errors.
BEC高級口語：市場調研
Market Research
The definition of market research: study carried out by a company before launching a new product, into the needs, lifestyle, income, etc of potential buyers and to measure the success of similar products that are already available. It may involve interviewing people in the street or giving away sample product.
○1 Market research can be done for both a product and a company. As for a product, it is the first step when promoting a new product. It can find out whether the market accept the product or not. As for the company, market research can find out the customers’ opinion about the after-sales services and corporate image.
○2 There are generally four ways of doing market research, observation, survey, questionnaire and telephone interview.
○3 There are four procedures while doing market research. First, represent suitable questions. Second, record the customers’ feedbacks. Third, gather these statistics. Forth, analyse them and draw a conclusion.
VI. Sales
Ex: How to sell a product effectively in international markets.
○1 Advertising. Choose a media to advertise your products in a foreign country, TV commercials, magazines, bill board, or etc. Make sure it suits the local tastes. Maybe you can try to sell on the net; it will receive the world-wide attention.
○2 Do market research. Find out whether the products are accepted by foreign customers. It can be carried out as surveys, observations, and questionnaires.
○3 Adjust your product to the local tastes. Although the case of your products are the same, you can change some details. Take IKEA, the largest furniture retailer, for example, is doing well in suiting the local taste.
○4 What I want to put emphasis on is franchising. Franchising is a good way to sell your prosuct in a foreign country. As local businessmen understand their own culture best.
BEC高級口語：廣告
Advertising
1. Media
○1 The types of media: TV and radio commercial, newspapers and magazine, poster and bill board, direct mail, the Internet, etc
○2 Advantages and disadvantages of the major types
TV: high attention, combination of sight, sound and motion; high cost and less audience selectivity.
Newspaper: flexibility, good local market coverage, broad acceptance; short life, poor reproduction quality.
Magazine: high geographic and demographic selectivity, credibility, long life, good pass-along readership; having rivals in the same magazine.
Direct mail: audience selectivity, flexibility, no ad competition within the same medium; relatively high cost, junk mail image.
Internet: high reach of international audience, similar effect as TV commercial, interactive; the users of Internet are limited, compared with TV.
○3 Consider your target audience and your budget to make a wise decision.
2. Agency
○1 Select a suitable agency
A. Consider the reputation and past performances of the agency. Agencies provide the client with the services of highly skilled individuals who are specialists in their chosen field.
B. Same compensation philosophies. Different compensation systems may result in disagreement.
C. Stability in agency’s policies. Mergers and acquisitions may lead to policy changes. This will have negative effect on the performance of the agency.
○2 Ensure that agencies maintain a high level of effectiveness.
A. Regular reviews: financial and qualitative assessments.
B. Financial audit: It is designed to verify costs and expenses, salaries for the employees, and payments to the media and outside suppliers.
C. Give detailed instructions or certain trainings to the agencies about how to represent a company.
D. Make full disclosure of any potential and existing conflict of interest. One agency cannot run two accounts which are indirect competition with each other. In some cases, even indirect competition will not be tolerated.
3. Trade fair and exhibition
○1 Types of exhibition. What are exhibited? Whether it is related to your field? Whether you can find potential customers, suppliers, or partners?
○2 Scale of exhibition. How many participants are listed? Whether it is local or national or international?
○3 Publicity of exhibition. How far is the organizer willing to increase public awareness? Whether they are able to attract public attention and the leading companies of the field?
○4 Cost of admission. Some of the exhibitions are relatively high, because they wish to attract only the professionals of their own field. Some are admission free, because their target market is the entire population.
○5 Other points: Location, transportation, accommodation and time.
Ex: The importance of selecting appropriate members of staff to attend exhibitions.
○1 The exhibition is a stage for a company to exhibit its product, capacity and credibility.
○2 The members need to know every aspect of the product and the company, and what the company wants in the exhibition.
○3 They should have eloquence to promote the product and the flexibility to adapt to the changes.
○4 Because they represent the image of the company, they should also have a good physical appearance.
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