2022年bec中級閱讀試題答案大全
為了方便同學們的BEC商務英語學習，學習啦為大家準備了2020年BEC中級閱讀理解模擬題及答案，供大家閱讀參考，希望以下內(nèi)容能夠為同學們的BEC商務英語考試提供幫助。更多有關(guān)BEC商務英語考試的內(nèi)容，盡在學習啦!
2020年bec中級閱讀試題答案大全
BEC中級閱讀理解模擬題1
1 SunTours runs a risk by selling similar holidays to customers in different income brackets.
2 It is worth offering holidays at a discount to increase the number of bookings.
3 SunTours needs to reflect on its marketing methods if it wants to boost repeat custom.
4 It would be a good idea to sell holidays to locations which other promoters have ignored.
5 SunTours has been disadvantaged by its approach in the past.
6 In certain locations, SunTours may be able to negotiate more favourable contracts.
7 There is an alternative to discount holidays that would be more satisfactory for SunTours' customers.
Four market experts offer advice to SunTours, the middle-market tour operator
A Robert Worth
Marketing to a wider audience could lead to more people buying direct from SunTours rather than going through travel agents, and the consequent reduction in agents' commissions might boost company profits. Towards the end of the season, reducing the cost of holidays would attract last-minute customers, thus avoiding any possible loss on unfilled accommodation and flights. The company could also increase profits by selling more specialised holidays here in Britain, perhaps by offering breaks at historic sites and coastal destinations.
B Steven Worrel
Whether it's worth discounting surplus holidays is an arguable point, as it not only cuts into profits, but also results in budget-conscious holidaymakers being put next to SunTours' more affluent customers, thus damaging the brand. It may seem attractive at first because of tight margins, but SunTours should think twice before taking up this option. Currently, SunTours is planning to sell higher-margin holidays to previously 'unmarketed' destinations for which demand is greater than supply. It is likely that accommodation providers in these emerging holiday destinations will be more flexible when it comes to setting terms. The firm should go ahead with this policy.
C Ursula Capalbo
Good risk management and higher sales can guarantee higher profits. Although SunTours has always been averse to planning, the company would in fact benefit from a risk model that forecasts the impact of discounting on cash flow and profitability throughout the year. SunTours would then be able to change direction when things go wrong, as they inevitably do from time to time. Diversification can increase rather than spread risk, so caution is needed as the company enters regions where facilities for tourists are not yet fully developed. Targeting customers nearing retirement age, whose disposable income and leisure time are increasing, would be ideal.
D Gillian Wilmot
SunTours knows that good relationships with customers is the key to success in the travel business. With this in mind, the company should consider that brochure mailings, unlike electronic communications, can attract customers and maximise year-round opportunity. They encourage summer tourists to take another break and can even be used to send a thank-you letter to returning customers. Selling holidays at a reduced price is definitely not a sensible option. A better choice would be value-added promotions which can improve profitability and build on SunTours customers' desire for high-quality service.
四個專家分別對一個度假公司的發(fā)展給出了自己的意見。怎么鎖定目標客戶，怎么定價，怎么打折，都是一門學問。題目信息稍微有些隱晦。話說這個BEC閱讀的第一部分，普遍難度不是很大，可個別題目一旦含蓄起來，也是很難在文章中找到答案的影子的。
第一題，通過將同樣的假日出售給不同收入層次的客戶是有風險的。這題的答案夠隱晦的，而且不是特別的對應。答案是B段開頭的一段話。說該不該將多余的假期打折，是一個有爭議的點。這樣會導致一些注重預算的人被放在了SunTours’的一些更富裕的客戶旁邊，從而將品牌給毀了。注重預算的(budget-conscious)和更富裕的(more affluent customers)是兩種不同的收入人群，也就是different income brackets，damaging the brand，毀壞了品牌，言下之意，這么做是有風險的，即runs a risk。
第二題，說值得提供打折假期來增加預定的數(shù)量。答案是A段的這么一句：Towards the end of the season, reducing the cost of holidays would attract last-minute customers, thus avoiding any possible loss on unfilled accommodation and flights。減少假日的開銷可以吸引最后的客戶，從而避免空余的住宿和飛行帶來的損失。Unfilled accommodation，沒有被預定的住宿，對應于題目中的booking。
第三題，如果想要增加回頭客，SunTours需要反思它的市場策略。答案在D段，需要提煉：the company should consider that brochure mailings。They encourage summer tourists to take another break and can even be used to send a thank-you letter to returning customers.先說公司應該考慮郵寄宣傳冊，接著說他們可以鼓勵暑假的游客去休另一個假期甚至可以用來給回頭客發(fā)送感謝信。后面的句子整個說的就是如何boost repeat customer，前面的consider brochure mailings是具體說明如何思考市場策略(reflect on marketing methods)
第四題，說賣其他開發(fā)者忽略的地方的假期將會是一個不錯的點子。答案是B段的這么一句：SunTours is planning to sell higher-margin holidays to previously 'unmarketed' destinations for which demand is greater than supply。計劃出售先前沒被開發(fā)的地方的更高利潤的假期，在那里供不應求。Unmarketed destination也就是other promoters have ignored。在供不應求的地方做生意，但是是a good idea。
BEC中級閱讀理解模擬題2
Get better at keyboarding
0 There is a simple way to work more efficiently: improve your keyboard
00 skills by learning to touch keyboard them. If you are one of the vast majority
34 of some people who keyboard with two or four fingers, you may believe that
35 you are reasonably efficient. But the average person seldom achieves more
36 than twelve words by a minute when using this method, while touch keyboarding
37 can achieve up to 120 words, if enabling you to work almost as quickly
38 as you can think. Whatever position you hold in your company, you are
39 probably given responsible for answering emails or generating documents, and it
40 is quite likely that you spend too much time doing this. Stop and consider how
41 far much more you could do in a day as a result of touch keyboarding. You would
42 be able to create such a document faster than you can write and as
43 quickly as you can think and free up time to be more than creative. Moreover,
44 you would save up the cost of a full-time secretary, and no longer have to
45 wait for your documents to be created and either then have to return them for correction.
《Get better at keyboarding》，keyboarding是鍵盤輸入的意思。文章是在講怎么提高鍵盤輸入的效率。
34題，the vast majority of people，一大部分人，some插進來是多余的，意思重復
35題，正確的
36題，一分鐘十二個字，正確的表述是twelve words a minute，介詞by是多余的
37題，分詞作伴隨狀語，直接用enabing，if是多余的，而且這里也沒有如果的意思
38題，正確的
39題，be responsible for固定搭配，如果要用given，后面得用responsibility。去掉given
40題，正確的
41題，consider how much more you could do in a day，考慮你一天可以多干多少事。How far是形容有多遠，在這里意思不對，用法也不對。
42題，create a document，創(chuàng)造一個文檔，整個句子的意思是創(chuàng)造一個文檔的速度比你自己寫還要快。沒有特殊指代某一個文檔的意思，去掉such。
43題，more creative，更有創(chuàng)造性了，more than是不僅僅是的意思，后面一般接名詞而不是形容詞，所以去掉than。
44題，save在這里表示節(jié)省成本的意思，及物動詞，不用up
45題，either一般是用在句末，而且這里沒有表示“也。。?！钡囊馑迹衪hen就夠了。所以去掉either。
BEC中級閱讀理解模擬題3
Consumer Behaviour
0 The consumer is the focus of all retail business and it is important to appreciate how
00 consumers are influenced in their buying decisions. Most of consumers, before making a
34 purchase, gather information and evaluate with the alternatives, but the extent to which
35 they look for information depends on the type of purchase. For example, in the case of
36 routine grocery purchases most consumers respond to automatically. However, for
37 purchases where the risk of making the wrong decision is greater, like buying a new
38 car, so the search for information is more important. The decision to purchase is never a
39 single decision but a number of these separate decisions, and at any time during this
40 process, consumers can change their minds about and choose an alternative route. For
41 example, although a consumer may have decided where to buy a product only to realise
42 at the last moment that this is, in fact, having the wrong choice. The price in the store may
43 be too high or the staff unhelpful. On the other hand, a lack of queues, favourable credit
44 facilities and efficient staff all lead to a too positive impression, so retailers should
45 remember how difficulties in these areas that can affect a sale or even lose a customer permanently.
《Consumer Behaviour》，消費者行為。文章分析了一些影響消費者行為的因素。
34題，evaluate是及物動詞，后面直接接賓語。evaluate the alternatives，評估替代的選擇。with多余。
35題，正確的
36題，如果是respond to，后面應該要接賓語，而這里的respond to后面的是副詞，所以直接用respond表示反應，to是多余的。
37題，正確的
38題，這里并沒有因果關(guān)系。完整的句子是這樣的：for purchases where the risk of making the wrong decision is greater,(so)the search for information is more important.意思風險越大，收集信息越重要。so是多余的。
39題，separate decision是和前面的single decision相對應說的，并沒有特別指代，所以代詞these在這里是多余的。
40題，change their minds，改變他們的注意，about多余。
41題，這個句子并沒有轉(zhuǎn)折的意思，完整的是a consumer may have decided where to buy a product only to realize at the last moment that this is the wrong decision。連詞although是多余的。
42題，從上面的完整句子可以看出，已經(jīng)有了謂語is，having是多余的。
43題，正確的。
44題，too是副詞，后面不能跟著來修飾名詞，只能是too positive。而從這里的句子的意思來看，是說好的設(shè)備和高效率的員工可以帶來一個好的印象。所以too是多余的。
45題，that引導從句。而這個句子主謂賓很齊全，that前面是主語，affect是謂語，后面是賓語，不是從句，所以that多余。
BEC中級閱讀理解模擬題4
Promise of Jobs with Telephone Banking Centre
An ￡80-million telephone banking centre is to open in Scotland, with the creation of about 500 new jobs. Grand Union Group, which owns the Dundee and Western Bank, said today it hopes to have the (19) fully operational by next August. It will be based at the new Caledonian Industrial Estate currently being built near Edinburgh.
The centre is being (20) through a joint partnership (21) global telecommunications firm Concept and customer care specialists Businesslink.
Sara Grimaldi, chief executive of the Dundee and Western Bank, said, 'I'm delighted we will be working in (22) with Concept and Businesslink and I'm confident we will (23) from their considerable experience. The new centre will make (24) use of innovative business procedures which will (25) to an improved service and experience for our valued customers.' Callum Martin, president of global accounts for Grand Union Group, added that he was very pleased his company will play a key role in such an important development employing state-of- the-art technology.
The local council said new jobs were (26) of the efforts made to (27) investment to the region. Council leader Hugh MacArthur said, 'It's good news for Grand Union, but it will also (28) us to promote Edinburgh to companies considering a (29) to Scotland. The council will continue to work hard to ensure that today's (30) is just the latest (31) in our attempt to create high quality jobs in the area.'
Scotland has become a European leader in terms of telephone banking centres and has (32) itself an excellent reputation. The call centre sector as a whole employs more than 28,000 people at more than 170 sites in Scotland. Taking this into (33), it seems likely that this new centre will be another success story.
19.A facility B plant C function Dsituation
20.Aassisted B invested C funded D paid
21.Aconsisting B engaging C containing Dinvolving
22.Aventure B teamwork C enterprise D collaboration
23.A benefit B improve C grow D advance
24.Ainclusive B uniform C extensive D universal
25.Ahelp B contribute C provide D combine
26.Afacts B reasons C data D evidence
27.Aacquire B gain C attract D win
28.Anecessitate B ease C supportD enable
29.A reorganisation B reassignment C relocation D replacement
30.A announcement B publication C notice D acknowledgement
31.A method B step Cpoint D action
32.A achieved B taken C drawn D earned
33.Amind B regard C account D note
這篇文章主要講的是一個大型的電話銀行中心可能帶來的就業(yè)前景。
19題，首先排除C、D，因為此處應該填入一個動詞，用來指代即將于下個八月完全運作的telephone banking centre。plant是指(工業(yè)用的)大型機器、設(shè)備，所以此處應該選擇facility，設(shè)施。
20題，指這個centre是讓兩個公司聯(lián)合贊助的。assist后接with，invest后接in，paid意思不對，不是一般付款而是提供資金，所以是fund。
21題，此處的動詞是用來表明這個聯(lián)合贊助所涉及到的兩方。consist后需要of，engage意思不對，contain一般用來表示整體包含某個部分，這個空格前后并不是包含關(guān)系。involve，涉及到，用法對意思也對。
22題，in collaboration with 固定用法，合作
23題，benifit from 從。。。中獲益。
24題和25題，這個句子翻譯過來就是新中心將廣泛利用創(chuàng)新型商業(yè)程序。這種程序有利于對我們珍貴的客戶提供改進的服務和經(jīng)驗。理解句子含義，不難選出答案。
26和27題，作為一個整體進行考慮。吸引了投資所以增加了就業(yè)機會。26題，B、C首先可以排除，這個空的意思是新的工作是吸引投資所做努力的證明，從意思上講，應選evidence。27題，attractinvestment吸引投資，是商英里非常地道的表達。其他幾個從漢語意思上貌似都說的通，但不是地道的英語表達。
28題，enable to使某人能夠。
29題，relocation改變位置，辦公室搬遷。意思是促使我們將愛丁堡“推銷”給考慮在蘇格蘭重置辦公室的公司。
30題，這個題目要想填對需要費一番心思，從整體上看這個空。整篇文章講的是一個電話銀行中心要開在蘇格蘭了。這個消息一經(jīng)宣布，引發(fā)了各方的猜想，覺得可以創(chuàng)造就業(yè)機會，帶動當?shù)亟?jīng)濟的發(fā)展。而這一段整個就是當?shù)刈h會的表態(tài)，這一空的前面就是議會官員說的話。所以30空和31空是最后的總結(jié)，說今天的宣布就是最近的為了創(chuàng)造高質(zhì)量工作所采取的舉措。理解了意思，30空填announcement，31題填step。
32題，為自己掙一個好的名聲。用earn，固定用法。
33題，take into account，固定用法，考慮到
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