國(guó)際商務(wù)談判策劃書(shū)及劇本
成功的談判者，必須把劍術(shù)大師的機(jī)警、速度和藝術(shù)大師的敏感、能力融為一體。下面學(xué)習(xí)啦小編整理了國(guó)際商務(wù)談判策劃書(shū)及劇本，供你閱讀參考。
國(guó)際商務(wù)談判策劃書(shū)及劇本篇01
中瑞勞力士手表商務(wù)談判
北京益時(shí)貿(mào)易有限公 勞力士鐘表有限公司
總經(jīng)理： 總經(jīng)理：
銷(xiāo)售部長(zhǎng)： 財(cái)務(wù)部長(zhǎng)
采購(gòu)部部長(zhǎng)： 銷(xiāo)售部部長(zhǎng)：
技術(shù)總監(jiān)： 技術(shù)總監(jiān)：
Beijing YISHItrade limited company rolex watches and clocks Co., LTD
General manager: ZhangRongRong general manager: SHENGQIUSHUO
Sale minister: xiaxi financial minister: jianyishuai
Purchasing minister:zhangshuang sales department minister: zhangyanxin
technical director:liruijin technical director: yuemingzhu
中方總經(jīng)理：歡迎來(lái)自瑞士勞力士鐘表有限公司的各位談判代表來(lái)北京進(jìn)行業(yè)務(wù)洽談，我是來(lái)自北京益時(shí)貿(mào)易有限公司的總經(jīng)理張榮榮。首先，由我來(lái)介紹我方的談判代表，這位是我們公司的營(yíng)銷(xiāo)總監(jiān)夏鑫，這位是我們公司的采購(gòu)部部長(zhǎng)張爽，這位是我們公司的技術(shù)總監(jiān)李瑞金
CM:welcome from Switzerland rolex watches and clocks Co., LTD of everyone negotiators to Beijing for business cooperation, my name is ZhangRongRong, I am the general manager of Beijingyishi trade limited company. First of all, let me introduce our negotiators, this is our Sale minister xiaxin. This is our purchase department minister zhangshuang; this is our technical director liruijin
瑞方總經(jīng)理：非常高興來(lái)到美麗的北京。我是勞力士鐘表有限公司
總經(jīng)理生秋碩。下面由我來(lái)介紹我方談判代表。這位是我們公司的財(cái)務(wù)總監(jiān)建益帥，這位是我們公司的銷(xiāo)售部部長(zhǎng)章燕馨，這位是我們公司的技術(shù)總監(jiān)岳明珠
SM:I am Very glad to come to beautiful Beijing. I'm the General manager shengqiushuo of rolex watches limited company. Please allow me to introduce our negotiators, This is our company financial minister jianyishuai , this is our company's sales department minister zhangyanxin, this is our technical director yuemingzhu.
中方總經(jīng)理：：貴方從瑞士遠(yuǎn)道而來(lái)，你們那里是海洋性氣候，夏季濕潤(rùn)多雨，而我們北京夏季炎熱干燥，不知貴方對(duì)兩個(gè)國(guó)家氣候的驟然變化是否適應(yīng)?
CM:You came from far away and the summer of Switzerland is wet and rain, but we Beijing summer hot and dry,we don't know whether you will adapt to climate change suddenly?
瑞方總經(jīng)理：貴地的氣候雖有點(diǎn)熱，但是在貴方的周到接待下，我方代表還比較適應(yīng)。
SM:Your climate is a little hot, but in your thoughtful reception, our representatives are used to.
中方總經(jīng)理：很高興聽(tīng)到你這么說(shuō)。不知道貴方對(duì)我方安排的“長(zhǎng)城之旅”還滿(mǎn)意嗎?
CM:We are glad to hear you say so. We don't know whether you are satisfacted with our arrangement of "the Great Wall tour"
瑞方總經(jīng)理：滿(mǎn)意，非常滿(mǎn)意。北京是一個(gè)歷史悠久的城市，世界上著名的文化古都，中華人民共和國(guó)的首都，今日親眼看到她的風(fēng)韻，終于一飽眼福
SM: We are very, very satisfied. Beijing is a city with a long history, the world famous cultural ancient capital, capital of the People's Republic of China, today we see her charm, and have a look at last.
中方總經(jīng)理：謝謝貴方的贊美，這是我公司特別為貴公司準(zhǔn)備的具有北京特色的小禮物，希望你們喜歡。相信我們的合作一定會(huì)圓滿(mǎn)成功。
CM:Thank you for your praise, this is a small gift with unique characteristics of Beijing that my company especially for you ,hope you like it,and We believe that the cooperation will be a complete success.
瑞方總經(jīng)理：謝謝你們的禮物，期待與貴公司的合作。
SM:Thank you for the gifts, we are looking forward to the cooperation with your company.
中方總經(jīng)理：好的，那么我們開(kāi)始談判吧!
CM:ok, let’s come to the point!
瑞方總經(jīng)理：我公司的國(guó)際知名度和品牌影響力，貴方也一定有所了解，我公司的勞力士手表在世界市場(chǎng)上一直都很受歡迎?？紤]到中國(guó)強(qiáng)大的潛在消費(fèi)市場(chǎng)，此次談判，我方希望能與貴方達(dá)成大批量的交易。下面請(qǐng)我們的銷(xiāo)售部部長(zhǎng)給貴方介紹一下我們的合作產(chǎn)品。
SM:you must have some idea of our company's international reputation and brand influence , the rolex watches of our company in the world market has always been very popular. Considering China's powerful potential consumer market, we hope to reach large quantities of trade with you. Next, please our sales department minister to you about our cooperation products.
瑞方市場(chǎng)部部長(zhǎng)岳：很高興你們選擇勞力士!相信你們是明智的選擇。勞力士著重莊重，實(shí)用，不顯浮華。另外它的性能包括全自動(dòng)、單歷、雙歷、防水、防塵等，做工精益求精，特別是表盤(pán)、表把以及表帶雕刻成的王冠更是其高品質(zhì)的標(biāo)志。
You must have found that is was a wise choice to choose Rolex.It's performance including automatic, single calendar, double calendar, waterproof, dustproof, keep improving, especially the dial, work table and rolex watches strap, carved into crown is the symbol of high quality.
中方采購(gòu)部部長(zhǎng)李：是的，該名牌手表在制造方面使用先進(jìn)設(shè)備、高質(zhì)材料，達(dá)到了加工精細(xì)、高光潔度。很高興和貴公司合作。貴方能具體介紹一下這款表嗎?
Yes,this famous brand watch manufacturing use advanced equipment, high quality materials to processing fine, high finish.we are very glad to cooperate with you.could you be more specifice on the style of Rolex?
瑞方岳：沒(méi)問(wèn)題。勞力士有金色全鋼表帶，白色珍珠貝母表盤(pán)，另外它擁有瑞士特制精準(zhǔn)機(jī)械機(jī)芯、恒久耐用鑲鉆刻度顯示
ok ,Rolex White pearl had carried dial,Swiss precision machinery had special machine core,permanent and durable,Had set auger scale display
中方李：聽(tīng)起來(lái)很不錯(cuò)!但我想確定一下這款表是否是高精度全鋼拋光表扣處理，高硬度藍(lán)寶石水晶防眩表面，三針走時(shí)是否精準(zhǔn)是否有3點(diǎn)位置日歷顯示功能。
Sounds good! I want be sure that if they had high precision steel polishing clasp processing and had high hardness sapphire crystal surface the glar .Besides, when walking three needles had provides Accurate 3 point had calendar displays
瑞方岳：這些方面貴方不用擔(dān)心。另外我們還擁有多方系列，各具特色。例如探險(xiǎn)家型(EXPLORER)，附帶24小時(shí)紅色輔助針，以方便探險(xiǎn)愛(ài)好者辨別日夜。勞力士金表潛航者型(SUBMARINER)，防水深度超過(guò)300米。游艇名士型(YACHT MASTER)，配有可旋轉(zhuǎn)外圈，方便計(jì)算時(shí)差。游艇名士型(YACHT MASTER)，配有可旋轉(zhuǎn)外圈，方便計(jì)算時(shí)差。游艇名士型(YACHT MASTER)，配有可旋轉(zhuǎn)外圈，方便計(jì)算時(shí)差。宇宙計(jì)型(COSMOGRAPH)，為一款多功能手表，能滿(mǎn)足工程、運(yùn)動(dòng)及商業(yè)等多種需要。
Do not worry about it ,in addition,we have series of watches.For example, Rolex watch the silent hunter type (SUBMARINER), waterproof deepness more than 300 meters. EXPLORER type (EXPLORER), 24 hours with red needle to assist convenient adventurers distinguish night and day.The YACHT elites type (YACHT MASTER), with inner can rotate, convenient calculation jet lag. Program type (COSMOGRAPH) universe, as a versatile watches, can satisfy engineering, sports and business DuoZhong need.
中方李：你們的種類(lèi)確實(shí)挺豐富，我方很滿(mǎn)意!但現(xiàn)在據(jù)我們了解，格林尼治型(GMT MASTER)，其可轉(zhuǎn)動(dòng)外圈及24小時(shí)指針，不僅同時(shí)顯示兩個(gè)時(shí)區(qū)時(shí)間，更可將時(shí)針獨(dú)立移動(dòng)至另一時(shí)區(qū)，而毋須移動(dòng)分針及秒針。 市場(chǎng)前景更廣闊。
The type of you really have a rich, we are satisfied! But as we know, Greenwich type (GMT), was selled well noedays.
瑞方岳：英雄所見(jiàn)略同。我正想介紹這款了。好巧呀。
Yue: great minds think alike. I just want to introduce this payment. what a coincidence!!!!! the MASTER can rotate outer ring and 24 hours pointer, not only shows at the same time two time zones, the more time can be moved to another hour hand independent time zone, and shall not be obliged to mobile minute hand and a second hand.so it maybe has more reday market in the fucher
CP張: Goog!thanks for the introduce .we have seen your samples and we are totally interested in your products. So , we shall be obliged if you will give us your catalogs and price list
SS章: We ve specially made out a price-list which cover those items most popular on your market. Here you are.
CP張: Oh, its very considerate of you. If you ll excuse me, I ll go over your price-list right now.
SS章: Oh, Take your time,.
CP張: After going over your price-list and catalogues, we are interested in(GMT MASTER) and YACHT MASTER, but we found that your price are too high than those offered by other suppliers. It would be impossible for us to push any sales at such high prices.as far as we know the market price is on more than 10000 dollor
SS章: what?it must be the primary price. You must know that the cost of production has risen a great deal in recent years while our prices of Chinaware basically remain unchanged. To be frank, our commodities have always come up to our export standard and the packages are excellent designed and printed. So our products are moderately priced.
CP張:Im afraid I cant agree with you in this respect. I know that your products are attractive in design, but I wish to point out that your offers are higher than some of the quotations. Ive received from your competitors in other countries. So, your price is not competitive in this market.
SS章:As you may know, our roducts which is of high quality have found a good market in many countries. So you must take quality into consideration, too.
CP張:I agree with what you say, but the price difference should not be so big. If you want to get the order, youll have to lower the price. Thats reasonable, isnt it?
SS章:: Well, in order to help you develop business in this line, we may consider making some concessions in your price, but never to that extent.
CP張: If you are prepared to cut down your price by 8%, we might come to terms.
SS章:8%? Im afraid you are asking too much. Actually, we have never gave such lower price. For friendships sake, we may exceptionally consider reducing the price by 5%. This is the highest reduction we can afford.
CP張: You certainly have a way of talking me into it. But I wonder if when we place a larger order, youll farther reduce your prices. I want to order one container of 格林尼治型(GMT MASTER and 438 sets of YACHT elites type (YACHT MASTER)
SS章:I can assure you that our price is most favourable. We are sorry to say that we can bring our price down a still lower level.
中方李：那現(xiàn)在我們談?wù)劙b吧。你知道的，在一定程度上包裝同產(chǎn)品一樣重要。Now,let us talk about packing it. Packing has a close bearing on sales.
岳：是的，我非常同意。包裝有助于推銷(xiāo)產(chǎn)品。人們購(gòu)買(mǎi)這種商品通常用來(lái)贈(zèng)親友，所以精美高雅的設(shè)計(jì)至關(guān)重要。
Yes ,I agree with you .This kind of article is often bought as a gift, so exquisite and tasteful design is of prime importance. Packing will help push the sales. Good packaging can reflect the honour of rolex!!!!!
李：很高興在這個(gè)問(wèn)題上我們達(dá)成共識(shí)。
Lee: I'm happy to be in this issue we reach a consensus.
岳：那么，這些產(chǎn)品的包裝您有什么想法?
Yue: so, these the packing of the products you have any idea?
李：我們希望原裝盒子包裝。這樣具有正品保證
Lee: we hope that the original box packaging. So has the quality goods guarantee.
岳：勞力士(Rolex)包裝附有蠔式、外包裝紙盒、內(nèi)盒、小枕頭或者夾子、 COSC漆牌、防水標(biāo)簽、證明書(shū)/COSC證書(shū)、 說(shuō)明書(shū)。
Rolex (Rolex) packing will oyster type, with the outer packing box, inside box, support, Rolex watches small pillow or clip, COSC paint brand, waterproof labels, certificate/COSC certificate，manual。
李：包裝必須很堅(jiān)固，能承受野蠻裝卸。
LEE:The packing must be strong enough to withstand rough handing.
岳：買(mǎi)方通常很注意包裝許多國(guó)外客戶(hù)已經(jīng)認(rèn)可了我們標(biāo)準(zhǔn)化的包裝
YUE: you can totally rest assured.we know buyers always pay great attention to packing.Our standardized packing has been approved by many foreign clients.
李：聽(tīng)起來(lái)很好!但是為了促進(jìn)銷(xiāo)售，我可以提出其他意見(jiàn)嗎?
Lee: sounds good!!!!! But in order to promote sales, I can put forward to other comments?
岳：可以，請(qǐng)說(shuō)!
Yue: yes, please say!!!!!
李：宇宙計(jì)型，格林尼治型能否根據(jù)他們特有的風(fēng)格進(jìn)行包裝設(shè)計(jì)，使其別致且引人注目。
Lee: cosmic plan, can according to the type of Greenwich their own style of packaging design, make its unique and compelling.
岳：這也是我方的一大特色。根據(jù)每款的特有性能我們都有獨(dú)具特色的包裝。 Yue: this is one of the features of our. According to each of the special performance we all have a unique characteristic of the packing.
李：想的這么周到!很高興和你方合作,包裝能否防水、防震、防磁 Lee: think so considerate!!!!!we are very happy to cooperate with you. Packing can waterproof, shock, the magnetic? Life had water-proof, shock-resistant and anti-magnetic The proof-was placed, shoresistant- -the magnetic
岳：那是必須的!
Yue: that is a must!
李：還有一件事情，因?yàn)樗{(lán)色在我國(guó)很受歡迎，可以把這種顏色考慮進(jìn)包裝中嗎?讓藍(lán)色作為基調(diào)可能有好處。
Lee: and one more thing, because blue in our country is very popular, can put the color, considering the package? Let the blue as fundamental key may be good.
岳：哦，是嗎?我們會(huì)考慮。我會(huì)盡快的按貴方要求進(jìn)行設(shè)計(jì)，保證給你們一個(gè)滿(mǎn)意的創(chuàng)新樣品。由您決定一個(gè)。
Yue: oh, really? We will consider. As soon as possible to meet your requirements for design, to guarantee you a satisfactory innovation samples. Do as your decided
李：哇!你們真是處處周到!祝我們合作愉快!
Lee: wow!!!!! You are thoughtful everywhere!!!!! I wish our cooperation happy!
岳：謝謝!您真是過(guò)獎(jiǎng)了。合作愉快!
Yue: thank you!!!! You flatter me immensely. The cooperation happy!
CP張:Come on,now that we’ve already made some concessions,I accept this
張榮: 好吧 我們已經(jīng)談妥了價(jià)格、質(zhì)量和數(shù)量問(wèn)題，現(xiàn)在讓我們來(lái)談?wù)劯犊顥l件，如何
CM: Well, we have settled the question of price, quality and quantity. Now what about the terms of payment?
生: 我們只接受不可撤銷(xiāo)的憑裝船單據(jù)付款的信用證
SM:We only accept payment by irrevocable letter of credit payable against shipping documents.
張榮:你們能不能考慮例外，接受承兌交單或付款交單
CM:I see. Could you make an exception and accept D/A or D/P?
生秋碩: 我們堅(jiān)持用信用證條款
SM: I’m afraid not. We insist on a letter of credit.
張榮: 坦率地說(shuō)，信用證會(huì)增加我方進(jìn)口貨物的成本，要在銀行開(kāi)立信用正，我方必須付一筆押金，這樣一來(lái)，那一部分的資金就無(wú)法周轉(zhuǎn)，因此，會(huì)增加我方成本
CM:To tell you frankly, a letter of credit would increase the cost of our import. When I open a letter of credit with a bank, I have to pay a deposit. That’ll tie up our money and add to our cost.
生：你可以與開(kāi)證行商量一下，看能否將押金減少到最低限度
SM:Please consult your bank and see if they will reduce the required deposit to a minimum.
張榮: 即使那樣，開(kāi)立信用證還要付銀行手續(xù)費(fèi)，假如你方能夠接受承兌交單或付款交單，這就幫了我方的大忙了。你就當(dāng)作有信用證一樣，向我方開(kāi)匯票，這對(duì)你來(lái)說(shuō)區(qū)別不大，但對(duì)我方關(guān)系很大
CM: Still, there will be bank charges in connection with the credit. It would help us greatly if you would accept D/A or D/P. You can draw on us just as if there were a letter of credit. It makes no great difference to you, but it does to us.
生：你一定知道，不可撤銷(xiāo)的信用證給出口商增加了銀行的擔(dān)保，我們出口一向要求用信用證;反過(guò)來(lái)講，我們進(jìn)口也要求采用信用證付款。
SM: Well, , you must be aware that an irrevocable letter of credit gives the exporter the additional protection of the banker’s guarantee. We always require L/C for our exports. And the other way round, we pay by L/C for our imports.
張榮: 都退讓一步吧，貨價(jià)的15%用信用證，其余的用付款交單，你看怎樣
CM:To meet you half-way, what do you say to 50% by L/C and the balance by D/P?
生：好的，同意
SM:Well，you can say that again
張榮：接下來(lái)我們談一下運(yùn)輸和保險(xiǎn)吧!
CM:Lets come to the shipment and insurance, What do you think of our proposal?”
?。汉玫?，請(qǐng)講吧!
SM:Yes”，“Please go on”，
CS夏：I think you may know what we manage is Rolex watches. It requires waterproof and safey-transportation, especially during the long time of ocean shipping which will be full of lots of risks. All the above factors make it not work without excellent transportation technology.
SF建：I think so, we always had good cooperation with the shipping company---Danish company. There has been seldom damage in our usual foreign trade in the past. So in the transportation of products, you can totally rest assured.
CS夏: :i am very glad to hear that.Now let’s talk about the insurance.
We believe that your company can provide safe transportation.
我想貴方應(yīng)該知道，我公司經(jīng)營(yíng)的是勞力士手表，它的特性要求了運(yùn)輸過(guò)程要是防水的，安全的。尤其是海運(yùn)時(shí)間長(zhǎng)，風(fēng)險(xiǎn)多，沒(méi)有過(guò)硬的運(yùn)輸技術(shù)是不行的。我方長(zhǎng)期與運(yùn)輸業(yè)巨頭—馬士基公司有良好的業(yè)務(wù)關(guān)系，在我們以前的對(duì)外貿(mào)易中極少有產(chǎn)品損壞的事情發(fā)生。所以在運(yùn)輸方面貴方可以完全放心我們相信貴方可以提供安全的運(yùn)輸
SF建：In insurance we are VIP customers all the time in Ansheng insurance company—the second excellent insurance company in the world. We are enjoying a set of the favorable menus. It can save you a large sum of premium. So if we are responsible for the transportation and insurance business, I think it will be a mutual benefit particularly for you.
CS夏:We learn that you know a lot about the market in China. So we accept the term of the trade of CIF.But we’ll appreciate it if you can decrease 50 dollars each.
SF建：It seem that your requirement is too harsh. Our CIF offers are already very low.Nowadays the crude oil price increasingly rise in international market. The freight charges go up continuously too .What’s worse ,the unstability of Iraqi situation and constantly happening of terrorist incidents in recent years cause Arabian countries to the contagonistic mood of America European countries .We insure you all these risks .In view of these factors ,we can’t accept to the requirement to decrease 50dollars indeed .Since you are really sincere ,we could consider lowing20dollars.
CS夏:20 dollars?iam afraid we can not accept it.anyway,please give same time to discuss it,we will tell you the result latterly.
買(mǎi)賣(mài)方討論。。。
CM張榮:After our discussion ,if you can’t decrease ,we require to insure F.P.A and clash and breakage instead of all risks.
SM:：well,to meet you on half way,We agree your requirement ,we’ll insure F. P. A. and clash and breakage and insurance and freight are5 0dollars in total .
張榮：既然我們已經(jīng)就價(jià)格、包裝、付款條件、運(yùn)輸和保險(xiǎn)等達(dá)成一致意見(jiàn)，現(xiàn)在我們就開(kāi)始簽訂合同吧。
CM:Now that we have reach an agreement about price,packing,terms of payment,shipment and insurance,etc.i propose we singe the contract imediretely. What do you think of our proposal?”
碩好的，我同意。
SM:All right,let’s begin.
張榮：請(qǐng)仔細(xì)閱讀合同草案，并就合同各條款提出你的看法好嗎
CM:Would you please read the draft contract and make your comments about the terms?
生：就合同雙方要承擔(dān)的義務(wù)方面，我們沒(méi)有什幺意見(jiàn)，我們確信合同會(huì)順利執(zhí)行的
SM:We don't have any different opinions about the contractual obligations of both parties. We are sure the contract can be carried out smoothly.
?。何覀儗?duì)合同各項(xiàng)條款全無(wú)異議，簽合同如何
CM:We have agreed on all terms in the contract. Shall we sign it now?
?。何彝?/p>
SM:I couldn’t agree with you more.
張榮：現(xiàn)在我們達(dá)成一致，我相信我們的洽談是愉快而富有成效的
CM:Now we have reached an agreement. I believe our discussions have been fruitful and delighted.
生：很高興我們能達(dá)成一致
SM:I’m glad that we have arrived at the agreement
張榮：我真誠(chéng)地希望我們之間的交易額在不久的將來(lái)可以擴(kuò)大!
CM:I sincerely hope that the volume of trade between us will be even greater in the near future.
?。褐x謝合作生
SM:Same here ， I really appreciate your cooperation
張榮：不客氣
CM:You are most welcome
國(guó)際商務(wù)談判策劃書(shū)及劇本篇02
一、談判主題：以適當(dāng)價(jià)格購(gòu)買(mǎi)4種型號(hào)本田雅閣汽車(chē)各10輛
二、談判團(tuán)隊(duì)人員組成：
小組成員：徐燕萍0606540140、李虹0606540113
朱國(guó)芳0606540156、陸燕0606540122(組長(zhǎng))
小組分工：主 談： 陸燕 (公司談判全權(quán)代表);
決策人： 朱國(guó)芳 (負(fù)責(zé)重大問(wèn)題的決策);
記錄員： 李虹 (負(fù)責(zé)記錄談判內(nèi)容);
財(cái)務(wù)顧問(wèn)： 徐燕萍 (負(fù)責(zé)計(jì)算價(jià)格、核算利潤(rùn));
三、雙方利益及優(yōu)劣勢(shì)分析：
我方利益：我方是汽車(chē)代理商，要求盡早交貨，力求建立雙方長(zhǎng)期合作關(guān)系;
對(duì)方利益：要求對(duì)方盡早付清貨款，力求建立雙方長(zhǎng)期合作關(guān)系;
我方優(yōu)勢(shì)：我公司擁有大量的客戶(hù)資源，購(gòu)買(mǎi)需求量較大;
我方劣勢(shì)：目前屬于汽車(chē)銷(xiāo)售淡季，我公司資金流動(dòng)緊張，付款日期會(huì)延遲;
對(duì)方優(yōu)勢(shì)：款式新穎，型號(hào)齊全，能滿(mǎn)足不同消費(fèi)群體的需求;
對(duì)方劣勢(shì)：由于交通等方面原因，交貨日期較晚;
四、談判目標(biāo)：
1、戰(zhàn)略目標(biāo)：在互惠互利的基礎(chǔ)上，以適當(dāng)合理的價(jià)格完成此次交易;
原因分析：雙方都有意建立長(zhǎng)期合作關(guān)系;
2、成交目標(biāo)：
①報(bào)價(jià)：第八代雅閣Accord 2.0MT 18萬(wàn)
第八代雅閣Accord 2.4 ATEXL Navi 24萬(wàn)
第八代雅閣Accord 3.5 AT 28萬(wàn)
第八代雅閣Accord V6 3.5 31萬(wàn)
?、诮回浧冢?月后，即2014年1月31日;
?、奂夹g(shù)支持：要求對(duì)方派一個(gè)技術(shù)顧問(wèn)小組到我公司提供技術(shù)指導(dǎo);
④優(yōu)惠待遇：在同等條件下優(yōu)先供貨;
?、莸拙€：保證我公司有20%左右的盈利空間;
五、準(zhǔn)備談判資料：
①合同、背景資料、對(duì)方信息資料、技術(shù)資料、財(cái)務(wù)資料
②相關(guān)法律資料：《中華人民共和國(guó)合同法》、《國(guó)際合同法》、
《國(guó)際貨物買(mǎi)賣(mài)合同公約》、《經(jīng)濟(jì)合同法》
備注：《合同法》違約責(zé)任
第一百零七條 當(dāng)事人一方不履行合同義務(wù)或者履行合同義務(wù)不符合約定的,應(yīng)當(dāng)承擔(dān)繼續(xù)履行、采取補(bǔ)救措施或者賠償損失等違約責(zé)任。
聯(lián)合國(guó)《國(guó)際貨物買(mǎi)賣(mài)合同公約》規(guī)定：不可抗力是指不可抗力是指不能預(yù)見(jiàn)、不能避免并不能克服的客觀情況。
六、程序及具體策略：
(一)開(kāi)局：
因?yàn)檫@是雙方第一次業(yè)務(wù)往來(lái)，應(yīng)力爭(zhēng)營(yíng)造一個(gè)友好、真誠(chéng)的氣氛，以淡化和消除雙方的陌生感，以及由此帶來(lái)的防備甚至略含敵對(duì)的心理，為實(shí)質(zhì)性談判奠定良好的基礎(chǔ)。
方案一：情感交流式開(kāi)局策略：通過(guò)談及雙方合作情況形成感情上的共鳴，把對(duì)方引入較融洽的談判氣氛中。
方案二：采取一致式開(kāi)局策略：以協(xié)商、肯定的語(yǔ)言進(jìn)行陳述，使對(duì)方對(duì)己方產(chǎn)生好感，產(chǎn)生雙方對(duì)談判的理解充滿(mǎn)“一致性”的感覺(jué)，從而使談判雙方在友好、愉快的氣氛中展開(kāi)談判工作。
(二)中期階段：
1、唱紅百臉策略：由兩名談判成員其中一名充當(dāng)紅臉,一名充當(dāng)白臉輔助協(xié)議的談成，適時(shí)將談判話題從價(jià)格上轉(zhuǎn)移至交貨期及長(zhǎng)遠(yuǎn)利益上來(lái)，把握住談判的節(jié)奏和進(jìn)程，從而占據(jù)主動(dòng);
2、層層推進(jìn)，步步為營(yíng)策略：有技巧地提出我方預(yù)期利益，先易后難，步步為營(yíng)地爭(zhēng)取利益;
3、把握讓步原則：明確我方核心利益所在，實(shí)行以退為進(jìn)策略，退一步進(jìn)兩步，做到迂回補(bǔ)償，充分利用手中籌碼，適當(dāng)時(shí)可以退讓賠款金額來(lái)?yè)Q取其它更大利益;
4、突出優(yōu)勢(shì)：以資料作支撐，以理服人，強(qiáng)調(diào)與我方協(xié)議成功給對(duì)方帶來(lái)的利益，同時(shí)軟硬兼施，暗示對(duì)方若與我方協(xié)議失敗將會(huì)有巨大損失;
5、貨比三家策略：利用對(duì)方存在競(jìng)爭(zhēng)對(duì)手的可能性來(lái)與正在進(jìn)行的談判進(jìn)行場(chǎng)外對(duì)比，給對(duì)手造成同一產(chǎn)品的壓力，讓其能夠做出相應(yīng)的讓步;
6、打破僵局策略：合理利用休息時(shí)間，首先冷靜分析僵局原因，再運(yùn)用把握肯定對(duì)方形式，否定對(duì)方實(shí)質(zhì)的方法解除僵局，適時(shí)用聲東擊西、角色互換策略，打破僵局;
(三)休局階段：
如有必要，根據(jù)實(shí)際情況對(duì)原有方案進(jìn)行調(diào)整。
(四)最后談判階段：
1、最后通牒策略：適時(shí)運(yùn)用折中調(diào)和策略，把握嚴(yán)格把握最后讓步的幅度，在適宜的時(shí)機(jī)提出最終報(bào)價(jià);
2、埋下契機(jī)：在談判中形成一體化談判，以期建立長(zhǎng)期合作關(guān)系;
3、達(dá)成協(xié)議：明確最終談判結(jié)果，出示會(huì)議記錄和合同范本，對(duì)方確認(rèn)，確定正式簽訂合同時(shí)間;
七、制定應(yīng)急預(yù)案：
1、對(duì)方使用權(quán)力有限策略，聲稱(chēng)金額的限制，拒絕我方的提議。
應(yīng)對(duì)方案：了解對(duì)方權(quán)限情況，“白臉”據(jù)理力爭(zhēng)，適當(dāng)運(yùn)用制造韁局策略，“紅臉”再以暗示的方式揭露對(duì)方的權(quán)限策略，并運(yùn)用迂回補(bǔ)償?shù)募记桑瑏?lái)突破僵局;或用聲東擊西策略。
2、對(duì)方使用借題發(fā)揮策略，對(duì)我方延遲付款問(wèn)題抓住不放。
應(yīng)對(duì)方案：避免不必要的解釋?zhuān)赊D(zhuǎn)移話題，必要時(shí)可指出對(duì)方的策略本質(zhì)，雙方以長(zhǎng)期合作為目標(biāo)，不能因小失大。
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國(guó)際商務(wù)談判策劃書(shū)及劇本
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