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　　動(dòng)畫(huà)類英文文獻(xiàn)

　　The needs of the development of the Chinese animation

　　Why the development of cultural industries such as animation and game? Who is the model for the development of animation and game industry in China? By following the survey report in Japan and the U.S. can be seen, animation, games and other cultural industries to each country to bring much benefit. Not ugly, social progress, to a certain period of time, the development of cultural industries is inevitable.

　　Japan's animation industry can be described as a model, and therefore the reference object and catch up with the target of China's animation industry. However, reporters found that a series of data on the Japanese animation industry is also confusing, especially back in five or six years ago, a number of widely cited data today seems very absurd.

　　In many articles in 2006, reporters found that when the output value of the global animation industry between $ 200,000,000,000 to $ 500,000,000,000, the annual output value of Japan's animation industry to reach 230 trillion yen, Japan's second-pillar industry. " According to the 2010 release in Japan this year Japan's gross domestic product (GDP) at current prices of479.1791 trillion yen, while Japan's economic growth in recent years is not, you can estimate when the Japanese animation industry, the proportion of GDP is likely to exceed 50%!

　　The most popular data is the Japanese animation industry share of GDP over 10%, this estimate, the Japanese anime industry output should be about 48 trillion yen, which is $ 800,000,000,000. Which is basically the global animation industry and its industrial output value of derivatives and the United States topped the list where the shelter?

　　According to the Japan Association of digital content, the White Paper 2004 "of the" digital animation industry as an important part of Japanese culture and creative industries, the output value in 2004 reached 12.8 trillion yen, accounting for Japan's gross domestic product 2.5%, Imaging Products 4.4 trillion yen, 1.7 trillion yen of the music products, books and periodicals published 5.6 trillion yen, 1.1 trillion yen of the game, more than agriculture, forestry, aquatic production value of 10 trillion yen. And

　　communications, information services, printing, advertising, appliances and other aggregate, it is up to the scale of 59 trillion yen. Only in this way the scope of the animation industry generalized, so as to achieve 10% of the proportion of domestic widespread.

　　The integration of information seems relatively reasonable, "White Paper on digital content 2004 to data released, with some reference value, that is, Japan's animation industry's share of GDP should be between 2-5%. This way, the domestic animation industry is also a lot less pressure, but the runner-up position in the global animation industry, is the total GDP has exceeded Japan's, China is still beyond the reach of being the so-called efforts will be necessary.

　　About 20% of GDP of the U.S. cultural industries, especially following a set of data appear most frequently in a variety of articles: 2006 U.S. GDP was $ 13.22 trillion, the cultural industries for the $ 2.64 trillion; cultural products occupy 40% of international market share. The United States controlled 75 percent of global production and production of television programs; the American animation industry output accounted for almost 30% of the global market to reach $ 31 billion; film production in the United States accounted for 6.7 percent of the world, but occupied 50% of the world screening time; In addition, the total size of the sports industry in the United States is about $ 300 000 000 000, accounting for 2.3% of GDP which only NBA a $ 10 billion. However, we can see that this so-called American culture industry output is included, including sports and related industries, its scope is greater than the domestic cultural industry classification.

　　Last article published on the web on the proportion of cultural industry in the United States, the earliest dating back to the Economic Daily News October 27, 2000 published in the Chinese culture, industry, academic Yearbook (1979-2002 Volume) cultural entrepreneurship space is there much ". Mentioned According to statistics, 18-25 percent of the U.S. cultural industries accounted for the total GDP, the 400 richest American companies, there are 72 cultural enterprises, the U.S. audio and video have been more than the aerospace industry ranks exports trade first. " Since then, the concept of "cultural industries" in the Research Office of CPC Central Committee from 2002 release of "2001-2002: China Cultural Industry Development Report", the official presentation of its background "article is the first official document reference the data. Now, the "Economic Daily News, the data from where

　　has been untraceable, however, has passed 10 years, the data are still widely various articles and government documents referenced, just a little floating, such as to 1/3 or dropped to 12%, the value ratio of 72 cultural enterprises "in the past 10 years has never been subject to change. At least the data, has 11 years, there is a problem.

　　The definition of cultural industries, the classification system, statistical methods and cultural enterprises related to the composition. Culture Research Center of the Chinese Academy of Social Sciences, deputy director Zhang Xiaoming, in an interview with reporters: "to a large extent, today's American culture industry is more from multinational companies to operate these multinational corporations majority of United States as the main body. This seems to be one kind of paradox: American culture industry backed by multinational companies to benefit from all over the world, but the ultimate holding company lies in the hands of the merchants of other countries, although the country is still the biggest beneficiary the United States during the GDP statistics still this part of the cross-cultural enterprises to join them. It is reported that, among the most powerful movie studios of Hollywood, Columbia TriStar is a subsidiary of Sony Corporation of Japan, parent company of Fox (Fox) is Australia's News Corporation. Especially in the popular music industry sector, in addition to the WEA, the more money earned in the U.S. market is the Sony of Japan, the Netherlands, Polygram, BMG in Germany, the United Kingdom Thorn EMI companies.

　　China in recent years to increase the development of cultural industries such as animation and game, the seventh international animation festival, the statistics of the number of Chinese animation turnover super-Japan, to become the first in the world. We need more quality to support domestic animation to the world.

　　[1] Marilyn Hugh著, Andrea Jane譯

　　外文資料翻譯-中文部分

　　中國(guó)動(dòng)畫(huà)發(fā)展的需求

　　中國(guó)為什么要發(fā)展動(dòng)漫游戲等文化產(chǎn)業(yè)?中國(guó)發(fā)展動(dòng)漫游戲產(chǎn)業(yè)的榜樣是誰(shuí)?通過(guò)下面對(duì)日本與美國(guó)的調(diào)查報(bào)告可以看出來(lái)，動(dòng)漫游戲等文化產(chǎn)業(yè)給每個(gè)國(guó)家?guī)?lái)了多大的利益。不難看出來(lái)，當(dāng)社會(huì)進(jìn)步到一定的時(shí)期，文化產(chǎn)業(yè)的發(fā)展是必然的。

　　日本的動(dòng)漫產(chǎn)業(yè)可謂成功的典范，因此也成了中國(guó)動(dòng)漫產(chǎn)業(yè)的參考對(duì)象和追趕目標(biāo)。然而記者發(fā)現(xiàn)，關(guān)于日本動(dòng)漫產(chǎn)業(yè)的一系列數(shù)據(jù)也是混亂不堪，尤其是追溯到五六年前，一些被廣泛引用的數(shù)據(jù)在今天看來(lái)甚為荒謬。

　　如記者在2006年的不少文章中發(fā)現(xiàn)，當(dāng)年“全球動(dòng)漫產(chǎn)業(yè)的產(chǎn)值在2000億美元到5000億美元之間，而日本的動(dòng)漫產(chǎn)業(yè)年產(chǎn)值達(dá)到230萬(wàn)億日元，成為日本第二大支柱產(chǎn)業(yè)”。根據(jù)日本今年發(fā)布的2010年日本國(guó)內(nèi)生產(chǎn)總值按當(dāng)年價(jià)格計(jì)算為4791791億日元，而日本近年來(lái)經(jīng)濟(jì)增長(zhǎng)幅度不大，可估算當(dāng)時(shí)日本動(dòng)漫產(chǎn)業(yè)占GDP比重可能超過(guò)50%!

　　而目前最為流行的數(shù)據(jù)便是“日本動(dòng)漫產(chǎn)業(yè)所占GDP比重超過(guò)10%”，以此估算，日本動(dòng)漫產(chǎn)業(yè)產(chǎn)值應(yīng)約在48萬(wàn)億日元，也就是8000億美元。而這已基本是全球動(dòng)漫產(chǎn)業(yè)及其衍生品產(chǎn)業(yè)產(chǎn)值之和，這讓居于榜首的美國(guó)何處容身?

　　根據(jù)日本數(shù)碼內(nèi)容協(xié)會(huì)《數(shù)碼內(nèi)容白皮書(shū)2004》的統(tǒng)計(jì)，以動(dòng)漫產(chǎn)業(yè)為重要組成部分的日本文化創(chuàng)意產(chǎn)業(yè)，2004年的產(chǎn)值達(dá)到12.8萬(wàn)億日元，約占日本當(dāng)年國(guó)內(nèi)生產(chǎn)總值的2.5%，其中影像產(chǎn)品4.4萬(wàn)億日元，音樂(lè)產(chǎn)品1.7萬(wàn)億日元，圖書(shū)報(bào)刊出版5.6萬(wàn)億日元，游戲1.1萬(wàn)億日元，超過(guò)了農(nóng)林水產(chǎn)品產(chǎn)值10萬(wàn)億日元。如果與相關(guān)的通信、信息服務(wù)、印刷、廣告、家電等合計(jì)起來(lái)，更是高達(dá)59萬(wàn)億日元的規(guī)模。只有這樣把動(dòng)漫產(chǎn)業(yè)范疇廣義化，方能達(dá)到目前國(guó)內(nèi)廣泛流傳的10%的比例。

　　綜合各種資料看來(lái)，目前《數(shù)碼內(nèi)容白皮書(shū)2004》發(fā)布的數(shù)據(jù)相對(duì)比較合理，具有一定參考價(jià)值，也就是說(shuō)，日本的動(dòng)漫產(chǎn)業(yè)所占GDP比例應(yīng)在2%至5%之間。這樣說(shuō)來(lái)，國(guó)內(nèi)動(dòng)漫產(chǎn)業(yè)也少了很多壓力，但其在全球動(dòng)漫產(chǎn)業(yè)中的亞軍位置，是目前GDP總量已超日本的中國(guó)仍難以望其項(xiàng)背的，正所謂尚需努力。 美國(guó)文化產(chǎn)業(yè)的產(chǎn)值約占GDP的20%左右，尤其是以下一組數(shù)據(jù)最頻繁的在各種文章中出現(xiàn)：2006年美國(guó)的GDP是132200億美元，文化產(chǎn)業(yè)的產(chǎn)值為26400億美元;美國(guó)的文化產(chǎn)品占據(jù)著40%的國(guó)際市場(chǎng)份額。其中美國(guó)控制了全球75%的電視節(jié)目的生產(chǎn)和制作;而美國(guó)動(dòng)畫(huà)業(yè)的產(chǎn)值幾乎占據(jù)全球市場(chǎng)的

　　30%，達(dá)到310億美元;美國(guó)的電影產(chǎn)量占全球的6.7%，卻占領(lǐng)了全球50%的放映時(shí)間;此外美國(guó)的體育產(chǎn)業(yè)總規(guī)模約為3000億美元，約占GDP的2.3%，其中僅NBA一項(xiàng)就達(dá)到了100億美元。不過(guò)也可以看出，這個(gè)所謂的美國(guó)文化產(chǎn)業(yè)產(chǎn)值是包含體育及其相關(guān)產(chǎn)業(yè)在內(nèi)的，其范疇大于目前國(guó)內(nèi)的文化產(chǎn)業(yè)分類。 最后在《中國(guó)文化產(chǎn)業(yè)學(xué)術(shù)年鑒》(1979-2002年卷)中發(fā)現(xiàn)，目前網(wǎng)絡(luò)上發(fā)表的關(guān)于美國(guó)文化產(chǎn)業(yè)比例問(wèn)題的文章，最早可追溯到《經(jīng)濟(jì)日?qǐng)?bào)》2000年10月27日發(fā)表的《文化創(chuàng)業(yè)空間究竟有多大》一文。文中提到，據(jù)統(tǒng)計(jì)，當(dāng)時(shí)“美國(guó)文化產(chǎn)業(yè)的產(chǎn)值已占GDP總量的18%至25%，400家最富有的美國(guó)公司中，有72家是文化企業(yè)，美國(guó)音像業(yè)已超過(guò)航天工業(yè)居出口貿(mào)易的第一位”。此后，由2002年中共中央辦公廳調(diào)研室發(fā)布的《2001-2002年：中國(guó)文化產(chǎn)業(yè)發(fā)展報(bào)告》中的《“文化產(chǎn)業(yè)”概念的正式提出及其背景》一文是第一次有官方文件引用這一數(shù)據(jù)?，F(xiàn)如今，《經(jīng)濟(jì)日?qǐng)?bào)》的數(shù)據(jù)源自何處已不可考，然而已過(guò)10多年，這個(gè)數(shù)據(jù)卻仍廣泛被各類文章和政府文件所引用，只是出現(xiàn)稍許浮動(dòng)，如提高到1/3或下降到12%，但“72家是文化企業(yè)”的數(shù)值比率在這10多年卻從未有所變動(dòng)。至少這個(gè)數(shù)據(jù)，在已過(guò)了11年的今天，是有問(wèn)題的。

　　美國(guó)對(duì)于文化產(chǎn)業(yè)的定義、分類體系、統(tǒng)計(jì)方式和文化企業(yè)組成有關(guān)。中國(guó)社會(huì)科學(xué)院文化研究中心副主任張曉明在接受記者采訪時(shí)介紹：“在很大程度上，如今的美國(guó)文化產(chǎn)業(yè)更多是由跨國(guó)公司來(lái)運(yùn)作的，而這些跨國(guó)公司的大部分又都不以美國(guó)為主體。這似乎是一種悖謬：美國(guó)文化產(chǎn)業(yè)既然背靠跨國(guó)公司從全世界獲利，但最終控股的公司卻掌握在其他國(guó)家商人的手中，雖然對(duì)國(guó)家而言美國(guó)仍是最大的受益者。”而美國(guó)在進(jìn)行GDP統(tǒng)計(jì)時(shí)仍會(huì)把跨國(guó)文化企業(yè)這一部分加入其中。據(jù)悉，在好萊塢最具實(shí)力的電影制片廠之中，哥倫比亞三星是日本Sony公司的子公司，而?？怂?Fox)的母公司則是澳大利亞的新聞集團(tuán)。在流行音樂(lè)產(chǎn)業(yè)部門(mén)更是如此，除了美國(guó)的WEA公司之外，更多在美國(guó)市場(chǎng)上賺取鈔票的是日本的Sony、荷蘭的Polygram、德國(guó)的BMG、英國(guó)的Thorn EMI公司等。

　　中國(guó)在近幾年加大對(duì)動(dòng)漫游戲等文化產(chǎn)業(yè)的發(fā)展，第七屆國(guó)際動(dòng)漫節(jié)統(tǒng)計(jì)出中國(guó)動(dòng)漫的數(shù)量成交額超日本，成為世界第一。我們需要更多的精品來(lái)支持國(guó)產(chǎn)動(dòng)漫走向全世界。

　　參考文獻(xiàn)：

　　[1] Marilyn Hugh著, Andrea Jane譯