“先逛店后網(wǎng)購”英語怎么說
“先逛店后網(wǎng)購”英語怎么說
摘要:“先逛店后網(wǎng)購”指先到傳統(tǒng)實體店查看某件商品,然后到網(wǎng)上以更優(yōu)惠的價格將購買該商品的行為。你知道怎么用英語表達(dá)嗎?
Showrooming is the practice of going to a conventional store to look at a product and then buying it online for a cheaper price.
Showrooming, it seems, is particularly prevalent in the purchase of electronic products, where consumers may like to test before they buy. People who engage in the practice, dubbed showroomers, often use mobile phones to check out the online prices whilst physically holding the product in a conventional store.
“先逛店后網(wǎng)購”指先到傳統(tǒng)實體店查看某件商品,然后到網(wǎng)上以更優(yōu)惠的價格將購買該商品的行為。
“先逛店后網(wǎng)購”似乎在購買電子產(chǎn)品時尤為常見,因為很多人在購買電子產(chǎn)品之前都想先試用一下。有這種行為的顧客稱為“先逛店后網(wǎng)購族”,他們通常一邊在實體店拿著實物商品,一邊用智能手機查看該商品在網(wǎng)上的價格。
【講解】
Showrooming是源自韓語的英語新詞,用于指先在商場看好商品然后上網(wǎng)搜索最低價進(jìn)行購買的行為,漢語可譯為“先逛店后網(wǎng)購”。有這種行為的人被稱作showroomer(先逛店后網(wǎng)購族)。showroom本意為“陳列室,展覽室”。網(wǎng)上商店(online shops)與實體商店(conventional store或brick and mortar store)相比,因成本更低(lower cost)可以提供更優(yōu)惠的價格(lower price),而越來越受到消費者(consumer)的青睞。