下面是學(xué)習(xí)啦小編整理的大學(xué)生商務(wù)英語，希望對大家有幫助。

　　基本信息

　　出版社： 華東師范大學(xué)出版社

　　ISBN：9787561755082

　　版次：1

　　商品編碼：10524776

　　包裝：平裝

　　出版時間：2007-09-01

　　用紙：膠版紙

　　頁數(shù)：305

　　字?jǐn)?shù)：385000

　　內(nèi)容簡介

　　本教材是專門為高職高專商務(wù)英語專業(yè)學(xué)生而精心編寫的。由著名英語專家主編，高職商務(wù)英語教學(xué)一線骨干教師、本科商務(wù)英語教學(xué)專家、英語語言教育專家和企業(yè)商務(wù)英語培訓(xùn)教師聯(lián)袂編寫，由外籍商務(wù)英語專家審定把關(guān)。本教材有以下特點：起點、難度適當(dāng)，符合高職學(xué)生的實際特點;注重語言基本功，強(qiáng)化閱讀技能訓(xùn)練;富有時代特色，商務(wù)與語言有機(jī)的銜接;重在培養(yǎng)職業(yè)能力，適應(yīng)商務(wù)職場的需要;配有光盤、多媒體課件及網(wǎng)站，方便課余鞏固。

　　目錄

　　Unit 1 商標(biāo)知多少

　　Topic—based Content：Trademark，Brand and Logo

　　Topic Reading：Extracts of Trademark，Brand and Logo

　　Extract 1：Trademarks

　　Extract 2：The Trademark Application Process

　　[實例鏈接] Link to Authentic Document：Sample Trademarks

　　Extract 3：Brand&Log0

　　Extract 4：Coca—Cola

　　[文化鏈接] Culture Link：Branding—Its All about Focus

　　[實例鏈接] Link to Authentic Document：Trademark Assignment

　　Unit 2 廣告風(fēng)云錄

　　Topic—based Content：Advertising Industry

　　Topic Reading：Extracts of Advertising Industry

　　Extract 1：Advertising

　　Extract 2：Advertising Media

　　[相關(guān)鏈接] Related Link：Background History of Advertising

　　[文化鏈接] Culture Link：The Top Tens on the Internet

　　Extract 3：Misleading Advertising

　　Extract 4：Advertising Careers

　　[文化鏈接] Culture Link：Authentic Advertisements

　　Unit 3 廣告妙語

　　Topic—based Content：Language of Advertising

　　Topic Reading：Extracts of Language of Advertising

　　Extract 1：Opinions on Advertising Language

　　Extract 2：Copywriting and Copywriter

　　[文化鏈接] Culture Link：Nice’n Easy

　　Extract 3：Creative Work by Copywriters

　　Extract 4：The Future of Ad Writing

　　[文化鏈接] Culture Link：Effective Ads

　　[閱讀鏈接] Link to Reading Attack Skill：Acronym

　　Unit 4 傳媒巨子風(fēng)云錄

　　Topic—based Content：Time Warner

　　Topic Reading：Extracts of Time Warner

　　Extract 1：Time Warner Inc.

　　Extract 2：Values of Time Warner

　　Extract 3：From Time Warner to AOL Time Warner and to Time Warner(TWX)

　　Extract 4：Background of the Merger

　　[文化鏈接] Culture Link：The Future of Digital Media

　　Unit 5 營銷為王

　　Topic—based Content：Marketing Mix

　　Topic Reading：Extracts of Marketing Mix

　　Extract 1：Marketing Plan

　　Extract 2：Marketing Mix

　　[相關(guān)鏈接] Related Link：McDonald’s Five Ps

　　Extract 3：The Product Life Cycle

　　Extract 4：HOW to Create a Marketing Plan

　　[文化鏈接] Culture Link：The Five Roles of a Great Leader

　　[閱讀鏈接] Link to Reading Attack Skill：“一driven”Compound Words

　　Unit 6 探秘營銷模式

　　Topic—based Content：Market and Marketing Moulds

　　Topic Reading：Extracts of Market and Marketing Moulds

　　Extract 1：Market and Marketing

　　Extract 2：Projecting Market Share

　　[相關(guān)鏈接] Related Link：Network Marketing—Internet Business Do’S and Don’ts

　　Extract 3：Internet Based Network Marketing Success

　　Extract 4：Creating New Retailing Moulds

　　[文化鏈接] Culture Link：Supermarket Competition in UK

　　Unit 7 銷售文化

　　Topic—based Content：Different Kinds of Sales Cultures

　　Topic Reading：Extracts of Different Kinds of Sales Cultures

　　Extract 1：Car Boot Sale

　　Extract 2：Some Other Sales or Shops

　　[文化鏈接] Culture Link：1 6 eBay Success Secrets

　　Extract 3：Yard Sales and Garage Sales

　　Extract 4：Will Wal—Mart Last Forever?

　　[文化鏈接] Culture Link：Five—and—Dime Store

　　[相關(guān)鏈接] Related Link：Building Your MLM Business

　　Unit 8 期中復(fù)習(xí)

　　Topic—based Content：A Review of the Content from Unit 1 to Unit 7

　　Topic Reading： Extracts about Marketing Mix

　　Extract 1：Definitions of Advertising

　　Extract 2：Is Your Product D.U.M.B.Enough to Take Overseas?

　　Extract 3：How to Avoid Blunders in Advertising?

　　Unit 9 知識產(chǎn)權(quán)必知錄

　　Topic—based Content：Intellectual Property and Patent

　　Topic Reading：Extracts of Intellectual Property and Patent

　　Extract 1：Intellectual Property

　　Extract 2：World Intellectual Property Organization

　　[實例鏈接] Link to Authentic Document(1)：IPA

　　[實例鏈接] Link to Authentic Document(2)：Patent

　　Extract 3：Patent and Its Application

　　Extract 4：Infringement&Piracy

　　[文化鏈接] Culture Link：Patents and Inventions

　　A Press Release

　　[實例鏈接] Link to Authentic Documents(3)：Copyright

　　[閱讀鏈接] Link to Reading Attack Skills：Parallel Structure

　　Unit 10 網(wǎng)絡(luò)&“E”生活

　　Topic—based Content：Network and E—Life

　　Topic Reading：Extracts of Network and E—Life

　　Extract 1：Intemet and E—Life

　　Extract 2：Online Shopping

　　[相關(guān)鏈接] Related Link：E—mail

　　Extract 3：Information Technology and e—mail

　　Extract 4：Applications of Networked Multimedia

　　Unit 11 點擊電子商務(wù)

　　Topic—based Content：Interact and E—Commerce

　　Topic Reading：Ext瑚lcts of Interact and E—Commerce

　　Extract 1：ABCs of E—Commerce(1)

　　Extract 2：ABCs of E—Commerce(2)

　　[文化鏈接] Culture Link：TV Is Dying?Long Live TV!

　　Extract 3：Windows VistaTM

　　Extract4：Will iPods Bring New Fans to TV Shows7

　　[相關(guān)鏈接] Related Link：How to Use the Internet

　　[閱讀鏈接] Link to Reading Attack Skills：Transferred Negative

　　Unit 12 貨幣大觀

　　Topic—based Content：Money and Its Types

　　Topic Reading：Extracts of Money and Its Types

　　Extract 1：Types of Money

　　Extract 2：Monetary Standards

　　[相關(guān)鏈接] Related Link：Currency Codes&Symbols f Signs)

　　[相關(guān)鏈接] Related Link：Foreign Exchange

　　Extract 3：Monetary Systems

　　Extract 4：Eurosystem and the European Central Bank

　　[文化鏈接] Culture Link：Inventor Who Coined Euro Sign Fights for

　　Recognition

　　Unit 13 銀行業(yè)務(wù)窺奧

　　Topic—based Content：Banking

　　Topic Reading：Extracts of Banking

　　Extract 1：Banking

　　Extract 2：Banking in the United States and Other Countries

　　[相關(guān)鏈接] Related Link：Banking History

　　Extract 3：Credit Cards

　　Extract 4：The History of Credit Cards

　　[文化鏈接] Culture Link：Bank Holiday

　　Unit 14 交易小百科

　　Topic—based Content：Commodity Transactions

　　Topic Reading：Extracts of Commodity Transactions

　　Extract 1：Commodity Transactions

　　Extract 2：The Futures Market

　　[文化鏈接] Culture Link：Chicago Mercantile Exchange Inc.

　　Extract 3：Different Order Types

　　Extract 4：Free Trade

　　[相關(guān)鏈接] Related Link：Trade FalrS

　　Unit 15 社會保障

　　Topic—based Content：Social Security

　　Topic Reading：Extracts of Soci~Security

　　Extract 1：Social Security

　　Extract 2：Health Insurance in the United States

　　[實例鏈接] Link to Authentic Document：Promotional Letter—Auto

　　I nsurance

　　Extract 3：Life Insurance

　　Extract 4：Some Other Insurance Items

　　[相關(guān)鏈接] Related Link：The Insurance Industry and Insurance Companies

　　Unit 16 期末復(fù)習(xí)

　　Topic—based Content：A Review of the Content from Unit 9 to Unit 15

　　Topic Reading：Extracts about Protecting the Legitimate Rights

　　Extract 1：How Trademarks Differ from Patents and Copyrights

　　Extract 2：What Is Piracy?Why Is Piracy Illegal?

　　Extract 3：Business Models

　　參考文獻(xiàn)