推銷(xiāo)信英文范文寫(xiě)作怎么寫(xiě)
推銷(xiāo)信英文范文寫(xiě)作怎么寫(xiě)
推銷(xiāo)產(chǎn)品，開(kāi)發(fā)新客戶，我們總是會(huì)發(fā)一些英文信函過(guò)去向客戶介紹我們的產(chǎn)品。下面是學(xué)習(xí)啦小編給大家整理的推銷(xiāo)信英文寫(xiě)作范文，供大家參閱!
推銷(xiāo)信英文范文篇1
Hello there. I'd like to take a few minutes of your time and offer you an amazing deal. I'm the sales representative of xxx company. Our company is currently offering a promotion on laptops. These are some deals you don't want to miss. Our products are priced 20% below the market average price, and we are offering you additional accessories for free.
您好。我想借用您幾分鐘給您推薦一個(gè)難以置信的折扣。我是xxx公司的銷(xiāo)售代表。我們公司現(xiàn)在正在給筆記本電腦搞促銷(xiāo)活動(dòng)。你絕對(duì)不希望錯(cuò)過(guò)這些機(jī)會(huì)。我們的產(chǎn)品現(xiàn)在是以比市場(chǎng)價(jià)低20%的價(jià)格銷(xiāo)售，此外我們還免費(fèi)附加給您各類(lèi)配件。
推銷(xiāo)信英文范文篇2
敬啟者：
頃閱星期四XXX報(bào)，獲悉貴公司招聘人才。本人曾擔(dān)任新世界產(chǎn)品公司銷(xiāo)售部高級(jí)職員四年之久，自信有充分工作經(jīng)驗(yàn)，可擔(dān)任貴公司所招聘的職務(wù)。
本人自一九八一年開(kāi)始，一直擔(dān)任售貨業(yè)務(wù)以及函件的撰寫(xiě)工作。在工作期間，除正式業(yè)務(wù)范圍外，與各地區(qū)客戶頗有來(lái)往，并利用公余時(shí)間，學(xué)會(huì)了很多有關(guān)商業(yè)問(wèn)題的處理。
在新世界公司任職前，我曾在長(zhǎng)兄會(huì)計(jì)公司擔(dān)任過(guò)秘書(shū)工作。在任職期間，學(xué)會(huì)很多有關(guān)會(huì)計(jì)名詞及會(huì)計(jì)作業(yè)程序。
本人現(xiàn)年二十五歲，未婚，一九七四年畢業(yè)于華仁書(shū)院，我希望有機(jī)會(huì)充分利用自己工作能力，從事更大范圍工作之需要，這是我急于離開(kāi)現(xiàn)職的主要原因。本人現(xiàn)任職的公司老板，對(duì)我的工作雄心頗為贊許，因此，愿協(xié)助我另謀他職。
如果方便的話，我愿親赴貴公司辦公室晉見(jiàn)閣下，以便詳細(xì)說(shuō)明。
XXX啟
Dear sir,
Four years as a senior clerk in sales department of the New World Products Company have,Ibelieve,given me the experience to qualify for the job you advertised in Thursday's newspaper.
Since 1981 I have been responsible for all office details in the administration of sales,includingwriting much of the correspondence.In the course of my work,I have become familiar with thevarious sales territories,and have also in my spare time experience of handling businessproblems other than my proper sphere.
The years before I was employed at the New World,I was a secretary for Long Brother,anaccounting firm.There I became familiar with accounting terms and procedures.
I was graduated at Wah Yan College, in June 1974. I am twenty-five years of age and single.
I am leaving my present position because I can use my capabilities more fully in a position withwider scope. My present employer knows of my ambition and is helping me to find a new place.
May I see you at your office to tell you more about myself and show you just how well I can dothe work you require.
Yours faithfully
推銷(xiāo)信英文范文篇3
推銷(xiāo)信只是銷(xiāo)售產(chǎn)品或服務(wù)的諸多手段之一。推銷(xiāo)信應(yīng)該力爭(zhēng)做到：說(shuō)明確實(shí)存在(或想像得到的)對(duì)產(chǎn)品或服務(wù)的需求，引起消費(fèi)者的興趣，說(shuō)服消費(fèi)者從眾多相互競(jìng)爭(zhēng)的產(chǎn)品和推銷(xiāo)員中做出有利于你的選擇。推銷(xiāo)信也許并不能完成所有這些事情，但可以說(shuō)服消費(fèi)者相信這項(xiàng)產(chǎn)品或服務(wù)會(huì)對(duì)他有益。
說(shuō)服對(duì)方的技巧之一就是使用“有力”的詞語(yǔ)，商業(yè)成功的關(guān)鍵就是通過(guò)語(yǔ)言促使人行動(dòng)。下面列出了一些有力的詞語(yǔ)，能為推銷(xiāo)信增色：
able free powerful
absolute great professional
advantage guarantee proved
brilliant hard-sell quality
confidence help quickly
controlled immediate results
delighted impelling satisfaction
detail insight scientific
different instant solved
economical know stunning
effective largest successful
electronic latest super
emphasis lowest cost today
expert money-making tremendous
extensive new value
fact now volume
fair oldest you
flare persuasive yours
在書(shū)信范例中可以看到，推銷(xiāo)信也經(jīng)常使用一些視覺(jué)刺激手法，包括大寫(xiě)、斜體字、黑體字、引號(hào)、下劃線、破折號(hào)、著重號(hào)、很短的段落、像句子那樣被加了標(biāo)點(diǎn)的短語(yǔ)、縮排段落、表格和附言。
這些做法的目的是吸引對(duì)方的注意力，讓他急于知道用如此特殊的方式表達(dá)的到底是什么有趣的內(nèi)容。
有關(guān)保險(xiǎn)的推銷(xiāo)信和廣告經(jīng)常強(qiáng)調(diào)一種恐懼感——對(duì)可能發(fā)生的不幸事件的恐懼感 ——“所以你最好購(gòu)買(mǎi)我們的保險(xiǎn)以防不測(cè)”。喚起恐懼是吸引顧客的基本方法，這類(lèi)手法往往貫穿推銷(xiāo)信的始終。類(lèi)似的主題還有愛(ài)、驕傲、貪心、雄心、性、憎恨和忠誠(chéng)。情感的吸引力通常比理性的表達(dá)更有效。
當(dāng)通過(guò)情感來(lái)吸引顧客時(shí)，要注意不可小看對(duì)方、夸大其辭、戲弄對(duì)方、輕率無(wú)禮或謾罵競(jìng)爭(zhēng)對(duì)手。對(duì)你的產(chǎn)品或服務(wù)稍做吹捧是無(wú)傷大雅的，但切不可吹到只有傻瓜才相信的地步。
不管你的顧客有多么聰明，他的注意力范圍也是有限的，所以一封信只提及商品的少數(shù)幾個(gè)特色即可(或優(yōu)先寫(xiě)一個(gè))。試圖把所有特色都說(shuō)出來(lái)只會(huì)讓對(duì)方迷惑不解。
信的內(nèi)容應(yīng)直接針對(duì)你選擇的對(duì)象，例如，把刊登杰出人士意見(jiàn)的雜志賣(mài)給受過(guò)大學(xué)教育的人，把農(nóng)具賣(mài)給農(nóng)場(chǎng)主，把扳鉗賣(mài)給機(jī)械師。從地理上說(shuō)，你的顧客目標(biāo)應(yīng)具體到知道其郵政編碼的地步。
告訴消費(fèi)者為什么他應(yīng)該得到這個(gè)商品或服務(wù)，它們將為消費(fèi)者做什么而不是它們能做什么。可以用一個(gè)保證來(lái)加強(qiáng)這類(lèi)陳述，如出示知名人士的證明、提供試用期或退款保證，要讓顧客知道你在為他的利益著想。
一封推銷(xiāo)信適宜的篇幅該有多長(zhǎng)是個(gè)有爭(zhēng)議的問(wèn)題。一種理論是，沒(méi)有人會(huì)去讀超過(guò)一頁(yè)的信，所以應(yīng)限制在一頁(yè)之內(nèi); 另一種理論是，如果第一頁(yè)吸引了讀者的注意，第四頁(yè)會(huì)確保推銷(xiāo)成功。一種經(jīng)典的建議是，不論長(zhǎng)短，寫(xiě)到話說(shuō)完了為止; 另一種經(jīng)典的建議是，只說(shuō)到能引起讀者進(jìn)一步發(fā)問(wèn)的地步。最終分析結(jié)論是，推銷(xiāo)信的適宜篇幅應(yīng)由作者根據(jù)對(duì)大多數(shù)讀者的反應(yīng)判斷來(lái)做出決定。
推銷(xiāo)信必須以能引起你所選擇的特定對(duì)象的強(qiáng)烈興趣的語(yǔ)句開(kāi)頭，不論其是藥劑師、會(huì)計(jì)、家庭主婦、商界管理人員、愛(ài)犬者，還是醫(yī)生，而且起始句一定要和接下來(lái)的句子相關(guān)。
有許多能吸引人注意的起始句：
●提及從前的一次私人接觸;
●一個(gè)包括誰(shuí)、什么、何時(shí)、何地、為什么的句子;
●一個(gè)問(wèn)題;
●一句不尋常的評(píng)論;
●一個(gè)故事;
●利用名人效應(yīng);
●引用一句名言;
●使用對(duì)方姓名(但不能放在明顯不合適的地方);
●使用一些小技巧，如附上郵票、鉛筆、寫(xiě)好回信地址的紙條，或者在信封上寫(xiě)一個(gè)問(wèn)題，在信中回答。
結(jié)尾也是重要的，推銷(xiāo)了產(chǎn)品并引起顧客興趣之后，還必須使他立刻行動(dòng)。應(yīng)明確告訴他該做什么，在什么時(shí)候做：“現(xiàn)在就寄出信中所附的明信片”、“截止日期是6月30日”，或者“馬上給我們打電話：000-000-0000”。最重要的是，使顧客很方便地采取行動(dòng)：“請(qǐng)撥打免費(fèi)電話800-000-0000”、“請(qǐng)使用附寄的付過(guò)郵資的信封”，或“我們?nèi)芟蚰_(kāi)放”。
復(fù)查寫(xiě)好的信時(shí)，請(qǐng)注意檢查以下幾點(diǎn)：
·商品特色是否講得簡(jiǎn)單、清晰;
●為了使推銷(xiāo)信令人信服，是否陳述了足夠多的事實(shí);
●是否用兩三行的短句突出了重點(diǎn);
●引發(fā)興趣時(shí)是否足夠熱情?成功的推銷(xiāo)員能通過(guò)富于感染力的熱情使對(duì)方采取行動(dòng)。
寫(xiě)作方法
1.使用能有效吸引注意力的起始句;
2.講出商品的一個(gè)最重要的特色;
3.贊美產(chǎn)品時(shí)應(yīng)生動(dòng)、具體;
4.為你的陳述提供依據(jù);
5.結(jié)尾時(shí)要促使對(duì)方采取具體行動(dòng)。
起始句
下面是有關(guān)推銷(xiāo)信起頭的一些建議
It’s your money that’s involved and the stakes are HIGH!
Here’s an indispensable invention for anyone who ...
Strength in numbers may be good for the military，but not for the fashion-conscious woman. Barbara’s Exclusive Fashions promises what the name implies.
This letter is unlike any we have written before.
Select any three books from the list below. I’ll send you two of them free.
If you’re not sure you want __，I can understand.
If we have selected our prospects as carefully as we think，you qualify on two accounts.
Have you looked at mountain property and failed to buy because ... ?
We would like you to select any three important professional books—value to -—for only 99 each.
We nurses can never know enough about IV therapy，can we?
I wonder if you have ever had an experience like this one—
Here are nine hard-sell secrets to triple your advertising results.
This may be your last chance to ...
You’re hard to find，Mr. Anderson.
Lyons has opened a great new store in ...
Just a little note to say HELLO and to let you know what’s happening at Todd Valley.
A mortgage is a wonderful thing.
You don’t know me from Eve.
Today I feel like a salty sailor.
I feel like the flinty old mule skinner.
Has your eye ever been caught by a picture so beautiful you couldn’t look away?
Mark Twain once remarked. “Always do right. This will gratify some people and astonish the rest.”
The two most abused words in manufacturing sales are quality and service.
This letter will keep you from being fined ...severely penalized ... or deprived of your livelihood under the current Tax Law.
You can well imagine the kind of quandary we are in.
Would you like an estimate of the present value of your home?
The average home is now for sale every three or four years.
You couldn’t have chosen a better time to request the enclosed booklet.
I am most grateful to loyal customers like you who have made the past year the greatest year in our history.
We live in an age where there seems to be a club for just about every purpose you might imagine.
The San Francisco area has long been known for its cosmopolitan tastes.
You probably get a lot of mail like this—and it goes in the round file— but don’t be too hasty!
Do you know Socrates’ chief attribute? Pertinacious curiosity—and with it he came to represent the highest achievement of Greek civilization. This quest for answers has drawn Zellwell Chemicals into the search for relief from the common cold.
You can buy a Stone’s lifetime battery today，next month，or probably ten years from now. But not at our special price of .20. That price ends February 28.
Have you ever looked in the mirror in the early morning and said， “There has to be a better way”? We have said that too. And we can help you. Jones Correspondence Courses can prepare you ...
Did you know that the average person uses a mere 10% of his or her brain power? Why not double that，or even triple it? You can. Our new book tells you how.
So many of us are tired of the day-to-day dull routine of a salaried job. Now you can do something about it! Chicken Little Franchises offers... Too many expenses have doubled in recent months. Why not double your income? Our training course has doubled the salaries of a great many men and women. It can do the same for you.
As chairman of the Board of Trustees，I’d like to personally invite you to . . .
When General Electric calls on us for information，that is something to be proud of.
Wilcox and Associates has changed its name. We thought you might be interested in the story.
結(jié)尾句
下面是一些能使對(duì)方立刻付諸行動(dòng)的建議：
So do the right thing for yourself——mail the card today.
Your credit is good. Just tell us what you want.
Won’t you take advantage of it now——to put a quick stop to costly losses?
Save yourself some time.Just initial this letter and return it in the business reply envelope enclosed.
Allen Albright，a fellow you are going to like，will be around Tuesday morning to show you samples and to write your order.
Your copy of this interesting publication is ready for you. Just initial and mail the enclosed card.
Send no money. Simply mail the card.
We take all the risk. You enjoy the food.
This letter is your guarantee. Keep it but send us the card—today.
The enclosed order blank should be mailed immediately.
Do not delay—send the order blank now.
Simply check the card and put it in the mail today.
Remove the coupon below and mail it with your order at once.
Mail your check today in the convenient envelope enclosed.
We’ve cut all the red tape—simply mail the card.
Break out of the summer slump.Return the order blank right away.
Don’t write a letter. The enclosed check-off card is for your convenience.
Before you put it aside，sign and return the card.
Just sign the card and have your secretary mail it promptly.
Our supply is limited. Act now!
Send no money. If not satisfied，don’t pay.
There are no strings attached to this offer. It is simple. Just mail the enclosed postpaid card.
Put the card in the mail to start the ball rolling.
It’s your move. Telegraph orders are filled overnight.
If for any reason you’re dissatisfied，simply return ... and owe absolutely nothing.
When it comes to service. ABC Corporation produces results.
We will be happy to assist you. Please give us a call.
推銷(xiāo)信英文范文篇4
Sales letters are used to introduce products or services to consumers. As such, sales letters tend to use formal letter structures and are rather impersonal because they are sent to more than one person. Sales letters often ask readers to consider a "pain point" - a problem that a person needs solved, and then introduce a product that will provide the solution. It's important to quickly move to your salespitch in your sales letter as most readers will understand that your sales letter is a form of advertising. Sales letters also often include an offer to encourage customers to try the product. It's important that these offers are clear and provide a useful service to the reader.
推銷(xiāo)信是用來(lái)向顧客介紹產(chǎn)品或服務(wù)的。因此，推銷(xiāo)信通常采用正式的書(shū)信結(jié)構(gòu)，并且無(wú)人稱(chēng)，因?yàn)樾偶慕邮苷卟恢挂粋€(gè)。推銷(xiāo)信常提醒讀者考慮一件麻煩事——一個(gè)必須解決的問(wèn)題，然后再介紹能夠解決這個(gè)問(wèn)題的產(chǎn)品。之后，馬上在推銷(xiāo)信中推銷(xiāo)產(chǎn)品，因?yàn)榇蠖鄶?shù)讀者都知道推銷(xiāo)信也只是廣告。推銷(xiāo)信往往包含鼓勵(lì)顧客試用產(chǎn)品的優(yōu)惠。提供的優(yōu)惠措施必須清楚明白而且能為讀者帶來(lái)有用的服務(wù)。
Useful Key Phrases
常用關(guān)鍵句
• Are you having trouble ...
• 你是否有這樣的麻煩……
• This is why it is important to have ...
• 這就是為什么擁有……產(chǎn)品很重要
• At X, we have the skills and experience to ...
• 在……領(lǐng)域，我們有技術(shù)和能力為您……
• May we stop by and offer you a FREE estimate of how much it would cost to ...
• 我們是否能夠拜訪您，并為您提供一次免費(fèi)體驗(yàn)，看解決……要付出多少代價(jià)
• If so, give us a call at X and set up and appointment with one of your friendly operators.
• 如果可以，請(qǐng)致電本公司并和我們的接線員詳談見(jiàn)面事宜。
Example Letter
示例推銷(xiāo)信
Document Makers
Document Makers文件起草公司
2398 Red Street
紅街2398號(hào)
Salem, MA 34588
馬薩諸塞州薩勒姆鎮(zhèn) 郵編34588
March 10, 2001
2001年3月10日
Thomas R. Smith
托馬斯·R·史密斯
Drivers Co.
Drivers公司
3489 Greene Ave.
格林大道3489號(hào)
Olympia, WA 98502
華盛頓州奧林匹亞市 郵編 98502
Dear Mr. Smith,
尊敬的史密斯先生：
Are you having trouble getting your important documents formatted correctly? If you are like most business owners, you have trouble finding the time to economically produce good-looking documents. This is why it is important to have a specialist take care of your most important documents.
您是否為重要文件的正確排版而煩惱?如果您像大多數(shù)企業(yè)經(jīng)營(yíng)者一樣，那么您一定很難擠出寶貴時(shí)間起草版式整潔的文件。這就是為什么一個(gè)能專(zhuān)業(yè)處理重要文件的助手至關(guān)重要的原因。
At Documents Makers, we have the skills and experience to come in and help you make the best possible impression. May we stop by and offer you a FREE estimate of how much it would cost to get your documents looking great? If so, give us a call at and set up an appointment with one of your friendly operators.
在Documents Makers公司，我們有技術(shù)和經(jīng)驗(yàn)?zāi)軌驇椭幚砦募?，給客戶留下好印象。我們是否能夠拜訪您并為您提供一次免費(fèi)體驗(yàn)，看看讓文件排版整潔需要的成本。如果可以，請(qǐng)致電本公司，并和我們的接線員詳談見(jiàn)面事宜。
Sincerely,
您真誠(chéng)地，
(signature here)
(此處簽名)
Richard Brown
理查德·布朗
President
董事長(zhǎng)
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